5.00
25 reviews
SaaS SEO
Stop paying for every trial signup. Let search do some of the work.
1.
No sales team.
2.
No account managers
3.
No handovers
SaaS buying cycles are long, and most SEO agencies only optimise for the first search, not the six months of research that follow. We build SaaS SEO strategies that capture users at every stage, from “what is” educational searches through to competitor comparisons and bottom-of-funnel signup intent, so you lower your cost-per-acquisition and grow a compounding organic channel.
Why Choose
StudioBetter
We combine specialist search expertise with a strategy-first approach built for software companies. We don’t care about vanity blog traffic; we care about trial signups and MRR. With StudioBetter, you get transparent reporting, zero fluff, and direct access to the experts actually doing the work.
Specialised in Search
Specialised in Search
We’re search specialists. With strategy at the core, we make SEO and your product-led growth motion work together—not in isolation.
SEO that works with your other channels
SEO that works with your other channels
SEO works as part of your SaaS marketing stack, not in a vacuum. We understand how your lifecycle emails, paid, and product-led growth loops function, and we optimise your SEO strategy to work alongside them. We focus on the whole buyer journey, not just top-of-funnel traffic.
No lock in contracts
No lock in contracts
Things don’t always work out. That’s why we don’t have lock-in contracts. We believe in earning your business every month—if you’re not happy, you can leave with just 30 days' notice.
TESTIMONIALS
What our partners have to say
Caleb and the team offer a finely tuned service that has made such a difference to our business. Highly professional, tailored and friendly to boot! We are so grateful to have found them. As a small business, you get a lot of calls with endless promises and so it becomes hard to trust.. and after a few failed attempts with other agences we have finally found the SEO team that make a real difference.
Kate Morgan, Founder
Tomorrow Funerals
Working with Studio Better for several years now, I can wax lyrical about their services. They're genuinely competent people that constantly pivot and re-strategise according to the new lay of the land, they're accessible and I have consistently stellar relationships with everyone I deal with. They work harmoniously across teams with ads, SEO, AEO, and web development to bring holistic changes to fruition for outcomes that are relevant to my business. Would highly recommend to anyone looking for genuine, competent, effective services in Ads, SEO or AI SEO run by completely wonderful people.
Mahlia Price, CEO
Life Supports Counselling
Caleb and Aidan from Studio Better have been absolutely fantastic to work with. As a small, independent business with both a brick and mortar store and an online shop, we honestly didn’t know where to start with SEO. What really stood out to us was how personable, patient, and genuinely invested they were in helping us understand the process. They’re incredibly organised, with clear systems in place, and they take the time to talk everything through in a way that actually makes sense. We always feel supported and never rushed, and they’re consistently available whenever we have questions. They’ve given us a clear plan forward and are always thinking ahead to what’s next, which gives us a lot of confidence. We truly couldn’t recommend them highly enough.
Paige Aubort
High Tide
"I can't say enough good things about the incredible service and expertise provided by Studiobetter. From the very first consultation, it was clear that they truly know their stuff. Studio Better has been an absolute gem throughout the entire process. His deep knowledge of SEO strategies and his ability to tailor solutions to specific needs have made a world of difference. I highly recommend this agency to anyone looking to boost their digital marketing efforts."
Charlotte Jaskiewicz, Digital Marketing Coordinator
Aesop
"Studio Better is an incredible down to earth and approachable professional. His skills and passion for SEO strategies and providing valuable insights to our business are second to none. If you need a digital marketing and SEO specialist to guide your business to success, Studio Better is someone I would highly recommend."
Adriana Popovic, Regional Marketing Manager ANZ
Essity Group
"Studio Better are digital wizards. They helped my business tremendously with his knowledge and technical abilities as an intelligent marketer. I can't speak highly enough of his work ethic, values and passion."
Robbie Ball, Founder
Uncle Jack's Watches, Athletikan & Runly
"Studiobetter was instrumental in creating a strategy that helped us take multiple core business pages onto page 1 (and rank 1), achieve a 691% increase on leads from organic search, and a 21.7% increase on revenue from organic search too."
Anna Lee, Digital Marketing Manager
The Entourage
"Working with Studio Better of Studio Better for a almost a year now has been incredibly valuable to my team and business. With great communication, strategic thinking and planning the results simply speak for themselves. You can't automate SEO, but you can work with Studio Better."
Nic Hawker
Cushla Whiting
"We recently partnered with Studio Better for our SEO work. We are absolutely ecstatic to have Studio Better on board and have found their approach both engaging & commercially framed. Within a few months they were quickly up to speed with our business and making systematic improvements that are driving tangible value. Keep up the amazing work Studio Better Team."
Jimmy Mouzakiotis, Managing Director
Fort Knox Self Storage
"Studiobetter and Studio Better made a real impact on our site and rankings. As an SEO agency in Melbourne, they fine-tuned our strategy, boosted visibility, and delivered results-no fluff, just real growth. If you need an SEO team that knows their stuff, Studiobetter is the way to go! Highly recommend."
Joe Press, Digital Marketing Manager
Melbourne Powered
"We did a 6 month SEO campaign build with Studio Better and the Studio Better team. He was incredibly easy and reliable to work with, made the whole process very easy to understand and action. I highly recommend working with him and his team."
Tom Porritt, Business Development Manager
Feathers
"We’ve been working with Studio Better for over a year now and it’s been excellent. He has the knowledge and a great can-do attitude, and takes the time to understand our industry and products. It’s just so easy to work with him - he simply gets the job done!"
Lily, APAC Marketing Manager
Polyflor
"Over the past 12 months, we’ve had the pleasure of partnering with StudioBetter to enhance People Tank’s online presence and SEO strategy, and the results have been outstanding. Studio Better has led the charge with professionalism, creativity, and deep technical and marketing expertise. His strategic approach to improving our website, refining our content, and optimising our Google performance has delivered measurable results, including a significant uplift in web traffic and, more importantly, a noticeable increase in qualified business leads. It’s rare to find a partner who blends insight, transparency, and genuine care for your brand’s success quite like StudioBetter. Studio Better has been a true extension of our team, and we couldn’t recommend his services more highly to any business ready to take their digital visibility to the next level."
David Wildman, Founder
People Tank
"I worked with StudioBetter on an SEO project for my business and they did an awesome job. Super easy to work with, really knew their stuff, and delivered great results. Our rankings and traffic improved immensely. I would definitely recommend them to anyone needing solid SEO help."
James O'Neile, CMO
Crown Currency
"Highly recommend Studio Better! We have worked with Studio Better for a few years and are so thrilled we are number #1 on google organically for all our hero products! His dedicating, communication, research and insight have all resulted in a fantastic position for our ecommerce business."
Jordana Edwards, Founder
The Breastfeeding Tea Co
Caleb and the team offer a finely tuned service that has made such a difference to our business. Highly professional, tailored and friendly to boot! We are so grateful to have found them. As a small business, you get a lot of calls with endless promises and so it becomes hard to trust.. and after a few failed attempts with other agences we have finally found the SEO team that make a real difference.
Kate Morgan, Founder
Tomorrow Funerals
Working with Studio Better for several years now, I can wax lyrical about their services. They're genuinely competent people that constantly pivot and re-strategise according to the new lay of the land, they're accessible and I have consistently stellar relationships with everyone I deal with. They work harmoniously across teams with ads, SEO, AEO, and web development to bring holistic changes to fruition for outcomes that are relevant to my business. Would highly recommend to anyone looking for genuine, competent, effective services in Ads, SEO or AI SEO run by completely wonderful people.
Mahlia Price, CEO
Life Supports Counselling
Caleb and Aidan from Studio Better have been absolutely fantastic to work with. As a small, independent business with both a brick and mortar store and an online shop, we honestly didn’t know where to start with SEO. What really stood out to us was how personable, patient, and genuinely invested they were in helping us understand the process. They’re incredibly organised, with clear systems in place, and they take the time to talk everything through in a way that actually makes sense. We always feel supported and never rushed, and they’re consistently available whenever we have questions. They’ve given us a clear plan forward and are always thinking ahead to what’s next, which gives us a lot of confidence. We truly couldn’t recommend them highly enough.
Paige Aubort
High Tide
"I can't say enough good things about the incredible service and expertise provided by Studiobetter. From the very first consultation, it was clear that they truly know their stuff. Studio Better has been an absolute gem throughout the entire process. His deep knowledge of SEO strategies and his ability to tailor solutions to specific needs have made a world of difference. I highly recommend this agency to anyone looking to boost their digital marketing efforts."
Charlotte Jaskiewicz, Digital Marketing Coordinator
Aesop
"Studio Better is an incredible down to earth and approachable professional. His skills and passion for SEO strategies and providing valuable insights to our business are second to none. If you need a digital marketing and SEO specialist to guide your business to success, Studio Better is someone I would highly recommend."
Adriana Popovic, Regional Marketing Manager ANZ
Essity Group
"Studio Better are digital wizards. They helped my business tremendously with his knowledge and technical abilities as an intelligent marketer. I can't speak highly enough of his work ethic, values and passion."
Robbie Ball, Founder
Uncle Jack's Watches, Athletikan & Runly
"Studiobetter was instrumental in creating a strategy that helped us take multiple core business pages onto page 1 (and rank 1), achieve a 691% increase on leads from organic search, and a 21.7% increase on revenue from organic search too."
Anna Lee, Digital Marketing Manager
The Entourage
"Working with Studio Better of Studio Better for a almost a year now has been incredibly valuable to my team and business. With great communication, strategic thinking and planning the results simply speak for themselves. You can't automate SEO, but you can work with Studio Better."
Nic Hawker
Cushla Whiting
"We recently partnered with Studio Better for our SEO work. We are absolutely ecstatic to have Studio Better on board and have found their approach both engaging & commercially framed. Within a few months they were quickly up to speed with our business and making systematic improvements that are driving tangible value. Keep up the amazing work Studio Better Team."
Jimmy Mouzakiotis, Managing Director
Fort Knox Self Storage
"Studiobetter and Studio Better made a real impact on our site and rankings. As an SEO agency in Melbourne, they fine-tuned our strategy, boosted visibility, and delivered results-no fluff, just real growth. If you need an SEO team that knows their stuff, Studiobetter is the way to go! Highly recommend."
Joe Press, Digital Marketing Manager
Melbourne Powered
"We did a 6 month SEO campaign build with Studio Better and the Studio Better team. He was incredibly easy and reliable to work with, made the whole process very easy to understand and action. I highly recommend working with him and his team."
Tom Porritt, Business Development Manager
Feathers
"We’ve been working with Studio Better for over a year now and it’s been excellent. He has the knowledge and a great can-do attitude, and takes the time to understand our industry and products. It’s just so easy to work with him - he simply gets the job done!"
Lily, APAC Marketing Manager
Polyflor
"Over the past 12 months, we’ve had the pleasure of partnering with StudioBetter to enhance People Tank’s online presence and SEO strategy, and the results have been outstanding. Studio Better has led the charge with professionalism, creativity, and deep technical and marketing expertise. His strategic approach to improving our website, refining our content, and optimising our Google performance has delivered measurable results, including a significant uplift in web traffic and, more importantly, a noticeable increase in qualified business leads. It’s rare to find a partner who blends insight, transparency, and genuine care for your brand’s success quite like StudioBetter. Studio Better has been a true extension of our team, and we couldn’t recommend his services more highly to any business ready to take their digital visibility to the next level."
David Wildman, Founder
People Tank
"I worked with StudioBetter on an SEO project for my business and they did an awesome job. Super easy to work with, really knew their stuff, and delivered great results. Our rankings and traffic improved immensely. I would definitely recommend them to anyone needing solid SEO help."
James O'Neile, CMO
Crown Currency
"Highly recommend Studio Better! We have worked with Studio Better for a few years and are so thrilled we are number #1 on google organically for all our hero products! His dedicating, communication, research and insight have all resulted in a fantastic position for our ecommerce business."
Jordana Edwards, Founder
The Breastfeeding Tea Co
Our Process
We cycle through these four stages to generate revenue through search.
The Foundations
For any SaaS SEO strategy to work, the basics must be locked down. We start by ensuring your site architecture and technical health support both marketing pages and help docs being properly indexed.
The Click
A high ranking is useless if no one clicks. We optimise your comparison, alternative, and feature pages so you win the click at the exact stage of the buying journey searchers are in.
The Reputation
Google ranks brands it trusts. We leverage your reviews on G2 and Capterra, customer stories, and product expertise to prove to Google (and your buyers) that you’re a credible option.
The Dollar
Traffic is pointless if it doesn’t convert. We set up proper trial and signup tracking to understand which content actually drives pipeline, then optimise to fix the leaks.
Ready To Scale?
We'll fix your creative strategy, iterate your winning ads and increase
your revenue by all means possible.
Case Studies
How we compare
Studio Better
Studio Better
Studio Better
Other Agencies
Other Agencies
Other Agencies
Built for the current New Age of search.
Built for the current New Age of search.
Built for the current New Age of search.
Relies on outdated tactics from 3+ years ago.
Relies on outdated tactics from 3+ years ago.
Relies on outdated tactics from 3+ years ago.
No lock-ins. Leave with 30 days' notice.
No lock-ins. Leave with 30 days' notice.
No lock-ins. Leave with 30 days' notice.
Fixed 12-month lock-in contracts.
Fixed 12-month lock-in contracts.
Fixed 12-month lock-in contracts.
No sales team. Direct access to the experts.
No sales team. Direct access to the experts.
No sales team. Direct access to the experts.
Sales teams and junior account managers.
Sales teams and junior account managers.
Sales teams and junior account managers.
Backlinks & Content included in the retainer.
Backlinks & Content included in the retainer.
Backlinks & Content included in the retainer.
Backlinks and content often cost extra.
Backlinks and content often cost extra.
Backlinks and content often cost extra.
Synced with your ads and email channels.
Synced with your ads and email channels.
Synced with your ads and email channels.
SEO is treated as an isolated silo.
SEO is treated as an isolated silo.
SEO is treated as an isolated silo.
Focused on revenue and business growth.
Focused on revenue and business growth.
Focused on revenue and business growth.
Obsessed with rankings and traffic.
Obsessed with rankings and traffic.
Obsessed with rankings and traffic.
100% based in Melbourne.
100% based in Melbourne.
100% based in Melbourne.
Work is often outsourced offshore.
Work is often outsourced offshore.
Work is often outsourced offshore.
Over 8 years of hands-on expertise.
Over 8 years of hands-on expertise.
Over 8 years of hands-on expertise.
High-turnover staff learning on your dime.
High-turnover staff learning on your dime.
High-turnover staff learning on your dime.
Studio Better
Studio Better
Studio Better
Built for the current "New Age" of search.
Built for the current "New Age" of search.
Built for the current "New Age" of search.
No lock-ins. Leave with 30 days' notice.
No lock-ins. Leave with 30 days' notice.
No lock-ins. Leave with 30 days' notice.
No sales team. Direct access to the experts.
No sales team. Direct access to the experts.
No sales team. Direct access to the experts.
Backlinks & Content included in the retainer.
Backlinks & Content included in the retainer.
Backlinks & Content included in the retainer.
Synced with your ads and email channels.
Synced with your ads and email channels.
Synced with your ads and email channels.
Focused on revenue and business growth.
Focused on revenue and business growth.
Focused on revenue and business growth.
100% based in Melbourne.
100% based in Melbourne.
100% based in Melbourne.
Over 8 years of hands-on expertise.
Over 8 years of hands-on expertise.
Over 8 years of hands-on expertise.
Other Agencies
Other Agencies
Other Agencies
Relies on outdated tactics from 3+ years ago.
Relies on outdated tactics from 3+ years ago.
Relies on outdated tactics from 3+ years ago.
Fixed 12-month lock-in contracts.
Fixed 12-month lock-in contracts.
Fixed 12-month lock-in contracts.
Sales teams and junior account managers.
Sales teams and junior account managers.
Sales teams and junior account managers.
Backlinks and content often cost extra.
Backlinks and content often cost extra.
Backlinks and content often cost extra.
SEO is treated as an isolated silo.
SEO is treated as an isolated silo.
SEO is treated as an isolated silo.
Obsessed with rankings and traffic.
Obsessed with rankings and traffic.
Obsessed with rankings and traffic.
Work is often outsourced offshore.
Work is often outsourced offshore.
Work is often outsourced offshore.
High-turnover staff learning on your dime.
High-turnover staff learning on your dime.
High-turnover staff learning on your dime.
Our SaaS SEO Services
Our SaaS SEO Services
We specialise in the services that help software companies turn organic search into a growth channel. We skip the vanity metrics and instead drive growth, improve performance, and add value at every step.
01
Bottom-of-Funnel SEO
Targeting comparison, alternative, and ‘best for’ searches from buyers who are close to signing up.
02
Product-Led SEO
Optimising feature and use-case pages so search traffic lands on the pages most likely to convert to trial.
03
Programmatic & Integration Pages
Building scalable integration and use-case page templates that capture long-tail, high-intent search demand.
04
Content & Topical Authority
Building content that establishes topical authority in your category, not just isolated blog posts.
05
Technical SEO for SaaS Platforms
Fixing the indexation and architecture issues common on app-driven marketing sites and help centres.
06
Trial & Signup Conversion Tracking
Setting up attribution so you can see exactly which organic content drives trials and revenue.
FAQs
More questions? Our friendly team would be happy to help
- simply contact the team today.
How is SaaS SEO different from regular SEO?
SaaS buying cycles are long and research-heavy. SaaS SEO focuses on capturing users across the entire journey, from early educational searches to bottom-of-funnel comparison searches, rather than just chasing high-volume keywords.
How long does it take to see results from SaaS SEO?
Bottom-of-funnel content like comparison pages can start driving trials within 2 to 3 months. Broader topical authority and top-of-funnel growth typically compounds over 6 to 12 months.
Do you help with comparison and alternative pages?
Yes. Comparison and ‘alternative to’ pages are often the highest-converting content for SaaS businesses, and we prioritise these early in most engagements.
Can you optimise our help centre and docs too?
Yes. Help centres and documentation often rank well for long-tail, high-intent searches, and we ensure they’re technically set up to be indexed and found.
What stage of company do you work with?
We typically work with SaaS companies from seed stage through to Series C and beyond, where organic search can meaningfully move CAC and pipeline.
Do you work with all SaaS companies?
No. We turn away companies that aren’t the right fit. If your market doesn’t have enough search demand, we’ll tell you upfront.
We just launched; will you work with us?
The short answer is no. SEO requires a baseline of authority and data to be effective in a reasonable timeframe. We usually recommend starting with paid acquisition to validate your offer before investing in long-term SEO.
Let’s talk.
Jump on a call with our directors to get expert insights within the next 24 hours.
Meet with a strategy specialist where we ask all the right questions to build out your growth plan.
No fluff, just results. Discover the strategies that will actually fuel your business growth.
FOUNDER
Caleb Harward
Caleb and the team offer a finely tuned service that has made such a difference to our business. Highly professional, tailored and friendly to boot! We are so grateful to have found them. As a small business, you get a lot of calls with endless promises and so it becomes hard to trust.. and after a few failed attempts with other agences we have finally found the SEO team that make a real difference.
Kate Morgan, Founder
Tomorrow Funerals
Working with Studio Better for several years now, I can wax lyrical about their services. They're genuinely competent people that constantly pivot and re-strategise according to the new lay of the land, they're accessible and I have consistently stellar relationships with everyone I deal with. They work harmoniously across teams with ads, SEO, AEO, and web development to bring holistic changes to fruition for outcomes that are relevant to my business. Would highly recommend to anyone looking for genuine, competent, effective services in Ads, SEO or AI SEO run by completely wonderful people.
Mahlia Price, CEO
Life Supports Counselling
Caleb and Aidan from Studio Better have been absolutely fantastic to work with. As a small, independent business with both a brick and mortar store and an online shop, we honestly didn’t know where to start with SEO. What really stood out to us was how personable, patient, and genuinely invested they were in helping us understand the process. They’re incredibly organised, with clear systems in place, and they take the time to talk everything through in a way that actually makes sense. We always feel supported and never rushed, and they’re consistently available whenever we have questions. They’ve given us a clear plan forward and are always thinking ahead to what’s next, which gives us a lot of confidence. We truly couldn’t recommend them highly enough.
Paige Aubort
High Tide
"I can't say enough good things about the incredible service and expertise provided by Studiobetter. From the very first consultation, it was clear that they truly know their stuff. Studio Better has been an absolute gem throughout the entire process. His deep knowledge of SEO strategies and his ability to tailor solutions to specific needs have made a world of difference. I highly recommend this agency to anyone looking to boost their digital marketing efforts."
Charlotte Jaskiewicz, Digital Marketing Coordinator
Aesop
"Studio Better is an incredible down to earth and approachable professional. His skills and passion for SEO strategies and providing valuable insights to our business are second to none. If you need a digital marketing and SEO specialist to guide your business to success, Studio Better is someone I would highly recommend."
Adriana Popovic, Regional Marketing Manager ANZ
Essity Group
"Studio Better are digital wizards. They helped my business tremendously with his knowledge and technical abilities as an intelligent marketer. I can't speak highly enough of his work ethic, values and passion."
Robbie Ball, Founder
Uncle Jack's Watches, Athletikan & Runly
"Studiobetter was instrumental in creating a strategy that helped us take multiple core business pages onto page 1 (and rank 1), achieve a 691% increase on leads from organic search, and a 21.7% increase on revenue from organic search too."
Anna Lee, Digital Marketing Manager
The Entourage
"Working with Studio Better of Studio Better for a almost a year now has been incredibly valuable to my team and business. With great communication, strategic thinking and planning the results simply speak for themselves. You can't automate SEO, but you can work with Studio Better."
Nic Hawker
Cushla Whiting
"We recently partnered with Studio Better for our SEO work. We are absolutely ecstatic to have Studio Better on board and have found their approach both engaging & commercially framed. Within a few months they were quickly up to speed with our business and making systematic improvements that are driving tangible value. Keep up the amazing work Studio Better Team."
Jimmy Mouzakiotis, Managing Director
Fort Knox Self Storage
"Studiobetter and Studio Better made a real impact on our site and rankings. As an SEO agency in Melbourne, they fine-tuned our strategy, boosted visibility, and delivered results-no fluff, just real growth. If you need an SEO team that knows their stuff, Studiobetter is the way to go! Highly recommend."
Joe Press, Digital Marketing Manager
Melbourne Powered
"We did a 6 month SEO campaign build with Studio Better and the Studio Better team. He was incredibly easy and reliable to work with, made the whole process very easy to understand and action. I highly recommend working with him and his team."
Tom Porritt, Business Development Manager
Feathers
"We’ve been working with Studio Better for over a year now and it’s been excellent. He has the knowledge and a great can-do attitude, and takes the time to understand our industry and products. It’s just so easy to work with him - he simply gets the job done!"
Lily, APAC Marketing Manager
Polyflor
"Over the past 12 months, we’ve had the pleasure of partnering with StudioBetter to enhance People Tank’s online presence and SEO strategy, and the results have been outstanding. Studio Better has led the charge with professionalism, creativity, and deep technical and marketing expertise. His strategic approach to improving our website, refining our content, and optimising our Google performance has delivered measurable results, including a significant uplift in web traffic and, more importantly, a noticeable increase in qualified business leads. It’s rare to find a partner who blends insight, transparency, and genuine care for your brand’s success quite like StudioBetter. Studio Better has been a true extension of our team, and we couldn’t recommend his services more highly to any business ready to take their digital visibility to the next level."
David Wildman, Founder
People Tank
"I worked with StudioBetter on an SEO project for my business and they did an awesome job. Super easy to work with, really knew their stuff, and delivered great results. Our rankings and traffic improved immensely. I would definitely recommend them to anyone needing solid SEO help."
James O'Neile, CMO
Crown Currency
"Highly recommend Studio Better! We have worked with Studio Better for a few years and are so thrilled we are number #1 on google organically for all our hero products! His dedicating, communication, research and insight have all resulted in a fantastic position for our ecommerce business."
Jordana Edwards, Founder
The Breastfeeding Tea Co
