4.87
248 reviews
Fort Knox Self Storage: From Agency Frustration to Record Growth
Modernizing a classic Melbourne brand through account consolidation and local SEO.
Performance Highlights
1
40%
Increase in Organic Impressions
Performance Highlights
1
Company Milestone
Achieved the best month in the company’s history just 120 days into the campaign.
Performance Highlights
2
Lead Volume Surge
103% increase in total leads (surpassing 250+ leads per month).
Performance Highlights
3
Efficiency Gains
Slashed CPA by $15–$22 per lead and increased conversion rate from 5% to 8%.
Platforms Used
1
1
1
The Background
Fort Knox approached us disillusioned with their previous agency. Despite a willingness to invest, they were trapped by a performance ceiling and a "black box" approach to reporting.
The Challenge
Stagnant Local SEO
Stagnant Local SEO
Falling visibility for high-intent "storage Melbourne" search terms.
Ad Account Overload
Ad Account Overload
A bloated account (30+ campaigns) that was impossible to optimize.
Data Blindness
Data Blindness
A lack of clear analytics made it impossible to see which channels drove the best leads.
The Strategic Solution
Google Ads Consolidation
Pruned the account from 30+ campaigns to a lean structure, pivoting from "Maximize Clicks" to "Maximize Conversions."
Hyper-Local Targeting
Shifted focus toward Google Map Pack visibility to capture local, high-intent users.
Strategic Migration Pause
Implemented a landing page testing phase to identify the highest-converting designs before committing to a full site migration.
The Results
Company Milestone
Achieved the best month in the company’s history just 120 days into the campaign.
Lead Volume Surge
103% increase in total leads (surpassing 250+ leads per month).
Efficiency Gains
Slashed CPA by $15–$22 per lead and increased conversion rate from 5% to 8%.
SEO Growth
A 110% increase in traffic to high-value landing pages.
Company Milestone
Achieved the best month in the company’s history just 120 days into the campaign.
Lead Volume Surge
103% increase in total leads (surpassing 250+ leads per month).
Efficiency Gains
Slashed CPA by $15–$22 per lead and increased conversion rate from 5% to 8%.
SEO Growth
A 110% increase in traffic to high-value landing pages.
TESTIMONIALS
What our partners have to say
"We recently partnered with Studio Better for our SEO work. We are absolutely ecstatic to have Studio Better on board and have found his approach both engaging & commercially framed. Within a few months he is quickly up to speed with our business and making systematic improvements that are driving tangible value. Keep up the amazing work Studio Better and Studio Better Team."
Jimmy Mouzakiotis, Managing Director
Fort Knox Self Storage
Caleb and Aidan from Studio Better have been absolutely fantastic to work with. As a small, independent business with both a brick and mortar store and an online shop, we honestly didn’t know where to start with SEO. What really stood out to us was how personable, patient, and genuinely invested they were in helping us understand the process. They’re incredibly organised, with clear systems in place, and they take the time to talk everything through in a way that actually makes sense. We always feel supported and never rushed, and they’re consistently available whenever we have questions. They’ve given us a clear plan forward and are always thinking ahead to what’s next, which gives us a lot of confidence. We truly couldn’t recommend them highly enough.
Paige Aubort
High Tide
"Studiobetter was instrumental in creating a strategy that helped us take multiple core business pages onto page 1 (and rank 1), achieve a 691% increase on leads from organic search, and a 21.7% increase on revenue from organic search too."
Anna Lee, Digital Marketing Manager
The Entourage
"Working with Studio Better of Studio Better for a almost a year now has been incredibly valuable to my team and business. With great communication, strategic thinking and planning the results simply speak for themselves. You can't automate SEO, but you can work with Studio Better."
Nic Hawker
Cushla Whiting
"Studiobetter and Studio Better made a real impact on our site and rankings. As an SEO agency in Melbourne, they fine-tuned our strategy, boosted visibility, and delivered results-no fluff, just real growth. If you need an SEO team that knows their stuff, Studiobetter is the way to go! Highly recommend."
Joe Press, Digital Marketing Manager
Melbourne Powered
"I worked with StudioBetter on an SEO project for my business and they did an awesome job. Super easy to work with, really knew their stuff, and delivered great results. Our rankings and traffic improved immensely. I would definitely recommend them to anyone needing solid SEO help."
James O'Neile, CMO
Crown Currency
"Highly recommend Studio Better! We have worked with Studio Better for a few years and are so thrilled we are number #1 on google organically for all our hero products! His dedicating, communication, research and insight have all resulted in a fantastic position for our ecommerce business."
Jordana Edwards, Founder
The Breastfeeding Tea Co
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