4.87
248 reviews

Cushla Whiting: Putting the Engagement in SEO

Moving a luxury jeweller from paid-only to organic dominance.

Performance Highlights
1
40%
Increase in Organic Impressions
Performance Highlights
1
#1 Ranking
"Engagement Rings Melbourne" (2,400 monthly searches)
Performance Highlights
2
9x ROI
Achieved via SEO
Performance Highlights
3
61% Increase in Bookings
Turning organic traffic into high-value showroom appointments.
Platforms Used
1
1

The Challenge 

A well-known Melbourne jeweller relied almost entirely on paid media. They had no non-branded organic presence due to duplicate content issues and a site structure that was difficult for Google to crawl
No items found.

The Strategic Solution

Collection Building
Created new, optimized pages for previously missing keyword categories.
Content Cleanup
Resolved high-volume duplicate content issues to consolidate ranking power.

Structural Repair
Simplified the menu and internal linking to help Google prioritize key pages.

The Results

#1 Ranking
"Engagement Rings Melbourne" (2,400 MSD).
14x ROI
Achieved in the last two months of the campaign.
61% Increase in Bookings
Turning organic traffic into high-value showroom appointments.
62% Traffic Increase
Over 1,000 extra users per month.
#1 Ranking
"Engagement Rings Melbourne" (2,400 MSD).
14x ROI
Achieved in the last two months of the campaign.
61% Increase in Bookings
Turning organic traffic into high-value showroom appointments.
62% Traffic Increase
Over 1,000 extra users per month.
TESTIMONIALS

What our partners have to say

"Working with Studio Better of Studio Better for a almost a year now has been incredibly valuable to my team and business. With great communication, strategic thinking and planning the results simply speak for themselves. You can't automate SEO, but you can work with Studio Better."
Nic Hawker
Cushla Whiting
Caleb and Aidan from Studio Better have been absolutely fantastic to work with. As a small, independent business with both a brick and mortar store and an online shop, we honestly didn’t know where to start with SEO. What really stood out to us was how personable, patient, and genuinely invested they were in helping us understand the process. They’re incredibly organised, with clear systems in place, and they take the time to talk everything through in a way that actually makes sense. We always feel supported and never rushed, and they’re consistently available whenever we have questions. They’ve given us a clear plan forward and are always thinking ahead to what’s next, which gives us a lot of confidence. We truly couldn’t recommend them highly enough.
Paige Aubort
High Tide
"Studiobetter was instrumental in creating a strategy that helped us take multiple core business pages onto page 1 (and rank 1), achieve a 691% increase on leads from organic search, and a 21.7% increase on revenue from organic search too."
Anna Lee, Digital Marketing Manager
The Entourage
"Working with Studio Better of Studio Better for a almost a year now has been incredibly valuable to my team and business. With great communication, strategic thinking and planning the results simply speak for themselves. You can't automate SEO, but you can work with Studio Better."
Nic Hawker
Cushla Whiting
"Studiobetter and Studio Better made a real impact on our site and rankings. As an SEO agency in Melbourne, they fine-tuned our strategy, boosted visibility, and delivered results-no fluff, just real growth. If you need an SEO team that knows their stuff, Studiobetter is the way to go! Highly recommend."
Joe Press, Digital Marketing Manager
Melbourne Powered
"I worked with StudioBetter on an SEO project for my business and they did an awesome job. Super easy to work with, really knew their stuff, and delivered great results. Our rankings and traffic improved immensely. I would definitely recommend them to anyone needing solid SEO help."
James O'Neile, CMO
Crown Currency
"Highly recommend Studio Better! We have worked with Studio Better for a few years and are so thrilled we are number #1 on google organically for all our hero products! His dedicating, communication, research and insight have all resulted in a fantastic position for our ecommerce business."
Jordana Edwards, Founder
The Breastfeeding Tea Co

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