4.87
248 reviews
Polyflor: Dominating the Vinyl Flooring Market
A holistic technical recovery and AI-first strategy for a global flooring leader.
Performance Highlights
1
40%
Increase in Organic Impressions
Performance Highlights
1
Search Dominance
Secured the #1 ranking for "vinyl flooring" and "LVP flooring."
Performance Highlights
2
Lead Generation
122% YoY increase in sample requests and organic leads.
Performance Highlights
3
Paid Media Efficiency
211.71% increase in Google Ads conversions through commercial targeting.
Platforms Used
1
1
1
1
The Challenge
The client faced a complex multi-layered hurdle, ranging from technical debt to poor search visibility in competitive markets.
Brand Authority
Brand Authority
Low visibility for high-volume keywords like "vinyl flooring."
Technical Debt
Technical Debt
A botched site migration and critical JavaScript issues were suppressing rankings.
Inefficient Conversions
Inefficient Conversions
Low sample request volume and a Google Ads account lacking strategic targeting.
Future-Proofing
Future-Proofing
A lack of optimization for Answer Engine Optimization (AEO) and AI-driven search.
The Strategic Solution
Technical Rescue
Identified and reversed the JavaScript issues and audited the botched migration to restore site health.
Conversion Rate Optimization (CRO)
Redesigned the sample request flow to reduce friction and increase user intent.
Commercial Pivot
Overhauled Google Ads to move away from low-margin retail clicks, focusing on high-value commercial contracts.
AI Search Strategy (AEO)
Built out the website to be "AI-readable" for tools like Google SGE and Perplexity, including deep-dive case studies and structured product verticals.
The Results
Search Dominance
Secured the #1 ranking for "vinyl flooring" (14,800 MSD) and "LVP flooring."
Lead Generation
122% YoY increase in sample requests and organic leads.
Paid Media Efficiency
211.71% increase in Google Ads conversions through commercial targeting.
AI ROI
Secured a single 6-figure lead directly attributed to AI-optimized search visibility.
Search Dominance
Secured the #1 ranking for "vinyl flooring" (14,800 MSD) and "LVP flooring."
Lead Generation
122% YoY increase in sample requests and organic leads.
Paid Media Efficiency
211.71% increase in Google Ads conversions through commercial targeting.
AI ROI
Secured a single 6-figure lead directly attributed to AI-optimized search visibility.
TESTIMONIALS
What our partners have to say
"We’ve been working with Studio Better for over a year now and it’s been excellent. He has the knowledge and a great can-do attitude, and takes the time to understand our industry and products. It’s just so easy to work with him - he simply gets the job done!"
Lily, APAC Marketing Manager
Polyflor
Caleb and Aidan from Studio Better have been absolutely fantastic to work with. As a small, independent business with both a brick and mortar store and an online shop, we honestly didn’t know where to start with SEO. What really stood out to us was how personable, patient, and genuinely invested they were in helping us understand the process. They’re incredibly organised, with clear systems in place, and they take the time to talk everything through in a way that actually makes sense. We always feel supported and never rushed, and they’re consistently available whenever we have questions. They’ve given us a clear plan forward and are always thinking ahead to what’s next, which gives us a lot of confidence. We truly couldn’t recommend them highly enough.
Paige Aubort
High Tide
"Studiobetter was instrumental in creating a strategy that helped us take multiple core business pages onto page 1 (and rank 1), achieve a 691% increase on leads from organic search, and a 21.7% increase on revenue from organic search too."
Anna Lee, Digital Marketing Manager
The Entourage
"Working with Studio Better of Studio Better for a almost a year now has been incredibly valuable to my team and business. With great communication, strategic thinking and planning the results simply speak for themselves. You can't automate SEO, but you can work with Studio Better."
Nic Hawker
Cushla Whiting
"Studiobetter and Studio Better made a real impact on our site and rankings. As an SEO agency in Melbourne, they fine-tuned our strategy, boosted visibility, and delivered results-no fluff, just real growth. If you need an SEO team that knows their stuff, Studiobetter is the way to go! Highly recommend."
Joe Press, Digital Marketing Manager
Melbourne Powered
"I worked with StudioBetter on an SEO project for my business and they did an awesome job. Super easy to work with, really knew their stuff, and delivered great results. Our rankings and traffic improved immensely. I would definitely recommend them to anyone needing solid SEO help."
James O'Neile, CMO
Crown Currency
"Highly recommend Studio Better! We have worked with Studio Better for a few years and are so thrilled we are number #1 on google organically for all our hero products! His dedicating, communication, research and insight have all resulted in a fantastic position for our ecommerce business."
Jordana Edwards, Founder
The Breastfeeding Tea Co
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