4.87

248 reviews

Case Study: Melbourne Powered

Scaling High-Ticket E-commerce to $1.4M+

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Performance Highlights

40%

Increase in Organic Impressions

Performance Highlights

85%

85% Increase in Yearly Revenue

Performance Highlights

Consistent

Seven Figure Months.

Performance Highlights

3,233%

Return On Investment

Platforms Used

The Story

Melbourne Powered came to us mid-way through a complex Shopify migration with a bold goal: recover organic performance and prove that high-ticket e-bikes could be sold at scale online. They had been told by previous experts that e-commerce ads wouldn't work for expensive products, leaving them stuck below a $100k/month ceiling. We stepped in to build a multi-touchpoint engine that turned those assumptions upside down.

The Challenge

High-Ticket Friction

The customer journey for e-bikes and e-motos is complex, often requiring 10+ touchpoints before a purchase is made.

Agency Disillusionment

Previous specialists failed to deliver profitable Google Ads, leading to a belief that the brand could only grow through referrals.

Migration Risk

Scaling through a Shopify migration without losing existing organic authority.

Ambitious Targets

A goal to hit consistent $100k revenue months and drive 20,000 monthly users to the site

The Solution

The Multi-Touchpoint Framework

We built a full-funnel strategy to be visible at every stage:

Top of Funnel: High-authority blog content to capture "Best e-bike" searches and AI Overviews.
Middle of Funnel: Product comparison pages and "E-ride" specific content to catch researchers.‍
Bottom of Funnel: Targeted Shopping Ads and Google Map Pack optimization to drive both online sales and Melbourne showroom visits.

Google Ads "Profitability" Pivot

We ignored the "it won't work" advice and implemented a granular PMAX strategy, separating branded, e-moto, and parts/accessories campaigns to maximize budget efficiency.

Structural SEO Reinforcement

Successfully managed the Shopify migration, rewrote clunky collection content, and built internal links "above the fold" to improve crawlability and user flow.

The Results

85% Increase in Yearly Revenue

Ecommerce dominance

10x Overall ROAS on Google Ads

Generated $500k in revenue from a $50k spend—proving the profitability of the paid channel.

Consistent $100k Months

Hit the six-figure monthly target 10 times this year.

99% Increase in Orders

Successfully processed 3,059 orders.

Organic Dominance

* 32% increase in organic sessions (peaking at over 20k users per month).

93% increase in Organic Shopping sessions (driving traffic directly to product listings).
#1 Rankings for high-volume terms: "Best e-bikes," "E-ride 3.0," and "Ebikes Melbourne."

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Blog Scale-Up

Moved from 0 to 10,000+ monthly readers on educational content.

85% Increase in Yearly Revenue

Ecommerce dominance

10x Overall ROAS on Google Ads

Generated $500k in revenue from a $50k spend—proving the profitability of the paid channel.

Consistent $100k Months

Hit the six-figure monthly target 10 times this year.

99% Increase in Orders

Successfully processed 3,059 orders.

Organic Dominance

* 32% increase in organic sessions (peaking at over 20k users per month).

93% increase in Organic Shopping sessions (driving traffic directly to product listings).
#1 Rankings for high-volume terms: "Best e-bikes," "E-ride 3.0," and "Ebikes Melbourne."

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Blog Scale-Up

Moved from 0 to 10,000+ monthly readers on educational content.

TESTIMONIALS

What our partners have to say

"Studiobetter and Studio Better made a real impact on our site and rankings. As an SEO agency in Melbourne, they fine-tuned our strategy, boosted visibility, and delivered results-no fluff, just real growth. If you need an SEO team that knows their stuff, Studiobetter is the way to go! Highly recommend."

Joe Press, Digital Marketing Manager

Melbourne Powered

Caleb and Aidan from Studio Better have been absolutely fantastic to work with. As a small, independent business with both a brick and mortar store and an online shop, we honestly didn’t know where to start with SEO. What really stood out to us was how personable, patient, and genuinely invested they were in helping us understand the process. They’re incredibly organised, with clear systems in place, and they take the time to talk everything through in a way that actually makes sense. We always feel supported and never rushed, and they’re consistently available whenever we have questions. They’ve given us a clear plan forward and are always thinking ahead to what’s next, which gives us a lot of confidence. We truly couldn’t recommend them highly enough.

Paige Aubort

High Tide

"Studiobetter was instrumental in creating a strategy that helped us take multiple core business pages onto page 1 (and rank 1), achieve a 691% increase on leads from organic search, and a 21.7% increase on revenue from organic search too."

Anna Lee, Digital Marketing Manager

The Entourage

"Working with Studio Better of Studio Better for a almost a year now has been incredibly valuable to my team and business. With great communication, strategic thinking and planning the results simply speak for themselves. You can't automate SEO, but you can work with Studio Better."

Nic Hawker

Cushla Whiting

Joe Press, Digital Marketing Manager

Melbourne Powered

"I worked with StudioBetter on an SEO project for my business and they did an awesome job. Super easy to work with, really knew their stuff, and delivered great results. Our rankings and traffic improved immensely. I would definitely recommend them to anyone needing solid SEO help."

James O'Neile, CMO

Crown Currency

"Highly recommend Studio Better! We have worked with Studio Better for a few years and are so thrilled we are number #1 on google organically for all our hero products! His dedicating, communication, research and insight have all resulted in a fantastic position for our ecommerce business."