5.00
25 reviews
Ecommerce SEO
Generic SEO doesn’t work for stores with thousands of SKUs. We build SEO for how ecommerce actually ranks and converts.
1.
No sales team.
2.
No account managers
3.
No handovers
Ecommerce SEO is not the same game as SEO for a normal website. Thousands of products, variants, and filtered collection pages create duplicate content and crawl budget problems most agencies never touch. To win today, you need a partner who understands product feeds, catalogue architecture, and the entire path from search to checkout. We don’t just hunt for clicks; we build search strategies that capture revenue.
Why Choose
StudioBetter
We combine specialist search expertise with a strategy-first approach. We don’t care about vanity metrics; we care about your bottom line. With StudioBetter, you get transparent reporting, zero fluff, and direct access to the experts actually doing the work.
Specialised in Search
Specialised in Search
We’re search specialists. With strategy at the core, we make SEO and Google Ads work together—not in isolation.
SEO that works with your other channels
SEO that works with your other channels
SEO works as part of your marketing stack, not in a vacuum. We understand how your Google Shopping, paid social, and email strategies function, and we optimize your organic strategy to work alongside them. We focus on the whole shopper journey, not just the algorithm.
No lock in contracts
No lock in contracts
Things don’t always work out. That’s why we don’t have lock-in contracts. We believe in earning your business every month—if you’re not happy, you can leave with just 30 days' notice.
TESTIMONIALS
What our partners have to say
Caleb and the team offer a finely tuned service that has made such a difference to our business. Highly professional, tailored and friendly to boot! We are so grateful to have found them. As a small business, you get a lot of calls with endless promises and so it becomes hard to trust, and after a few failed attempts with other agencies we have finally found the SEO team that make a real difference.
Kate Morgan, Founder
Tomorrow Funerals
Working with StudioBetter for several years now, I can wax lyrical about their services. They're genuinely competent people that constantly pivot and re-strategise according to the new lay of the land, they're accessible and I have consistently stellar relationships with everyone I deal with. They work harmoniously across teams with ads, SEO, AEO, and web development to bring holistic changes to fruition for outcomes that are relevant to my business. Would highly recommend to anyone looking for genuine, competent, effective services in Ads, SEO or AI SEO run by completely wonderful people.
Mahlia Price, CEO
Life Supports Counselling
Caleb and Aidan from StudioBetter have been absolutely fantastic to work with. As a small, independent business with both a brick and mortar store and an online shop, we honestly didn’t know where to start with SEO. What really stood out to us was how personable, patient, and genuinely invested they were in helping us understand the process. They’re incredibly organised, with clear systems in place, and they take the time to talk everything through in a way that actually makes sense. We always feel supported and never rushed, and they’re consistently available whenever we have questions. They’ve given us a clear plan forward and are always thinking ahead to what’s next, which gives us a lot of confidence. We truly couldn’t recommend them highly enough.
Paige Aubort
High Tide
"I can't say enough good things about the incredible service and expertise provided by StudioBetter. From the very first consultation, it was clear that they truly know their stuff. StudioBetter has been an absolute gem throughout the entire process. His deep knowledge of SEO strategies and his ability to tailor solutions to specific needs have made a world of difference. I highly recommend this agency to anyone looking to boost their digital marketing efforts."
Charlotte Jaskiewicz, Digital Marketing Coordinator
Aesop
"StudioBetter is an incredible down to earth and approachable professional. His skills and passion for SEO strategies and providing valuable insights to our business are second to none. If you need a digital marketing and SEO specialist to guide your business to success, StudioBetter is someone I would highly recommend."
Adriana Popovic, Regional Marketing Manager ANZ
Essity Group
"StudioBetter are digital wizards. They helped my business tremendously with his knowledge and technical abilities as an intelligent marketer. I can't speak highly enough of his work ethic, values and passion."
Robbie Ball, Founder
Uncle Jack's Watches, Athletikan & Runly
"StudioBetter was instrumental in creating a strategy that helped us take multiple core business pages onto page 1 (and rank 1), achieve a 691% increase on leads from organic search, and a 21.7% increase on revenue from organic search too."
Anna Lee, Digital Marketing Manager
The Entourage
"Working with StudioBetter for almost a year now has been incredibly valuable to my team and business. With great communication, strategic thinking and planning the results simply speak for themselves. You can't automate SEO, but you can work with StudioBetter."
Nic Hawker
Cushla Whiting
"We recently partnered with StudioBetter for our SEO work. We are absolutely ecstatic to have StudioBetter on board and have found their approach both engaging & commercially framed. Within a few months they were quickly up to speed with our business and making systematic improvements that are driving tangible value. Keep up the amazing work StudioBetter Team."
Jimmy Mouzakiotis, Managing Director
Fort Knox Self Storage
"StudioBetter made a real impact on our site and rankings. As an SEO agency in Melbourne, they fine-tuned our strategy, boosted visibility, and delivered results-no fluff, just real growth. If you need an SEO team that knows their stuff, StudioBetter is the way to go! Highly recommend."
Joe Press, Digital Marketing Manager
Melbourne Powered
"We did a 6 month SEO campaign build with StudioBetter and the StudioBetter team. He was incredibly easy and reliable to work with, made the whole process very easy to understand and action. I highly recommend working with him and his team."
Tom Porritt, Business Development Manager
Feathers
"We’ve been working with StudioBetter for over a year now and it’s been excellent. He has the knowledge and a great can-do attitude, and takes the time to understand our industry and products. It’s just so easy to work with him - he simply gets the job done!"
Lily, APAC Marketing Manager
Polyflor
"Over the past 12 months, we’ve had the pleasure of partnering with StudioBetter to enhance People Tank’s online presence and SEO strategy, and the results have been outstanding. StudioBetter has led the charge with professionalism, creativity, and deep technical and marketing expertise. His strategic approach to improving our website, refining our content, and optimising our Google performance has delivered measurable results, including a significant uplift in web traffic and, more importantly, a noticeable increase in qualified business leads. It’s rare to find a partner who blends insight, transparency, and genuine care for your brand’s success quite like StudioBetter. StudioBetter has been a true extension of our team, and we couldn’t recommend his services more highly to any business ready to take their digital visibility to the next level."
David Wildman, Founder
People Tank
"I worked with StudioBetter on an SEO project for my business and they did an awesome job. Super easy to work with, really knew their stuff, and delivered great results. Our rankings and traffic improved immensely. I would definitely recommend them to anyone needing solid SEO help."
James O'Neile, CMO
Crown Currency
"Highly recommend StudioBetter! We have worked with StudioBetter for a few years and are so thrilled we are number #1 on google organically for all our hero products! His dedication, communication, research and insight have all resulted in a fantastic position for our ecommerce business."
Jordana Edwards, Founder
The Breastfeeding Tea Co
Caleb and the team offer a finely tuned service that has made such a difference to our business. Highly professional, tailored and friendly to boot! We are so grateful to have found them. As a small business, you get a lot of calls with endless promises and so it becomes hard to trust, and after a few failed attempts with other agencies we have finally found the SEO team that make a real difference.
Kate Morgan, Founder
Tomorrow Funerals
Working with StudioBetter for several years now, I can wax lyrical about their services. They're genuinely competent people that constantly pivot and re-strategise according to the new lay of the land, they're accessible and I have consistently stellar relationships with everyone I deal with. They work harmoniously across teams with ads, SEO, AEO, and web development to bring holistic changes to fruition for outcomes that are relevant to my business. Would highly recommend to anyone looking for genuine, competent, effective services in Ads, SEO or AI SEO run by completely wonderful people.
Mahlia Price, CEO
Life Supports Counselling
Caleb and Aidan from StudioBetter have been absolutely fantastic to work with. As a small, independent business with both a brick and mortar store and an online shop, we honestly didn’t know where to start with SEO. What really stood out to us was how personable, patient, and genuinely invested they were in helping us understand the process. They’re incredibly organised, with clear systems in place, and they take the time to talk everything through in a way that actually makes sense. We always feel supported and never rushed, and they’re consistently available whenever we have questions. They’ve given us a clear plan forward and are always thinking ahead to what’s next, which gives us a lot of confidence. We truly couldn’t recommend them highly enough.
Paige Aubort
High Tide
"I can't say enough good things about the incredible service and expertise provided by StudioBetter. From the very first consultation, it was clear that they truly know their stuff. StudioBetter has been an absolute gem throughout the entire process. His deep knowledge of SEO strategies and his ability to tailor solutions to specific needs have made a world of difference. I highly recommend this agency to anyone looking to boost their digital marketing efforts."
Charlotte Jaskiewicz, Digital Marketing Coordinator
Aesop
"StudioBetter is an incredible down to earth and approachable professional. His skills and passion for SEO strategies and providing valuable insights to our business are second to none. If you need a digital marketing and SEO specialist to guide your business to success, StudioBetter is someone I would highly recommend."
Adriana Popovic, Regional Marketing Manager ANZ
Essity Group
"StudioBetter are digital wizards. They helped my business tremendously with his knowledge and technical abilities as an intelligent marketer. I can't speak highly enough of his work ethic, values and passion."
Robbie Ball, Founder
Uncle Jack's Watches, Athletikan & Runly
"StudioBetter was instrumental in creating a strategy that helped us take multiple core business pages onto page 1 (and rank 1), achieve a 691% increase on leads from organic search, and a 21.7% increase on revenue from organic search too."
Anna Lee, Digital Marketing Manager
The Entourage
"Working with StudioBetter for almost a year now has been incredibly valuable to my team and business. With great communication, strategic thinking and planning the results simply speak for themselves. You can't automate SEO, but you can work with StudioBetter."
Nic Hawker
Cushla Whiting
"We recently partnered with StudioBetter for our SEO work. We are absolutely ecstatic to have StudioBetter on board and have found their approach both engaging & commercially framed. Within a few months they were quickly up to speed with our business and making systematic improvements that are driving tangible value. Keep up the amazing work StudioBetter Team."
Jimmy Mouzakiotis, Managing Director
Fort Knox Self Storage
"StudioBetter made a real impact on our site and rankings. As an SEO agency in Melbourne, they fine-tuned our strategy, boosted visibility, and delivered results-no fluff, just real growth. If you need an SEO team that knows their stuff, StudioBetter is the way to go! Highly recommend."
Joe Press, Digital Marketing Manager
Melbourne Powered
"We did a 6 month SEO campaign build with StudioBetter and the StudioBetter team. He was incredibly easy and reliable to work with, made the whole process very easy to understand and action. I highly recommend working with him and his team."
Tom Porritt, Business Development Manager
Feathers
"We’ve been working with StudioBetter for over a year now and it’s been excellent. He has the knowledge and a great can-do attitude, and takes the time to understand our industry and products. It’s just so easy to work with him - he simply gets the job done!"
Lily, APAC Marketing Manager
Polyflor
"Over the past 12 months, we’ve had the pleasure of partnering with StudioBetter to enhance People Tank’s online presence and SEO strategy, and the results have been outstanding. StudioBetter has led the charge with professionalism, creativity, and deep technical and marketing expertise. His strategic approach to improving our website, refining our content, and optimising our Google performance has delivered measurable results, including a significant uplift in web traffic and, more importantly, a noticeable increase in qualified business leads. It’s rare to find a partner who blends insight, transparency, and genuine care for your brand’s success quite like StudioBetter. StudioBetter has been a true extension of our team, and we couldn’t recommend his services more highly to any business ready to take their digital visibility to the next level."
David Wildman, Founder
People Tank
"I worked with StudioBetter on an SEO project for my business and they did an awesome job. Super easy to work with, really knew their stuff, and delivered great results. Our rankings and traffic improved immensely. I would definitely recommend them to anyone needing solid SEO help."
James O'Neile, CMO
Crown Currency
"Highly recommend StudioBetter! We have worked with StudioBetter for a few years and are so thrilled we are number #1 on google organically for all our hero products! His dedication, communication, research and insight have all resulted in a fantastic position for our ecommerce business."
Jordana Edwards, Founder
The Breastfeeding Tea Co
Our Process
We cycle through these four stages to generate revenue through search.
The Foundations
For any ecommerce SEO strategy to work, the catalogue basics must be locked down. We start by fixing duplicate content, crawl issues, and making sure every product and collection page can actually be found.
The Click
A high ranking is useless if no one clicks. We focus on how your products appear in search results and Shopping listings to ensure you’re actually winning the traffic, not just the position.
The Reputation
Google ranks stores it trusts. We leverage your product reviews, customer proof, and brand mentions to prove to Google (and your shoppers) that you’re the authority.
The Dollar
Driving traffic is pointless if it doesn't convert. We set up proper tracking to understand why shoppers aren’t buying, then we optimize your product and collection pages to fix the leaks in your funnel.
Ready To Scale?
We'll fix your creative strategy, iterate your winning ads and increase
your revenue by all means possible.
Case Studies
How we compare
StudioBetter
StudioBetter
StudioBetter
Other Agencies
Other Agencies
Other Agencies
Built for the current New Age of search.
Built for the current New Age of search.
Built for the current New Age of search.
Relies on outdated tactics from 3+ years ago.
Relies on outdated tactics from 3+ years ago.
Relies on outdated tactics from 3+ years ago.
No lock-ins. Leave with 30 days' notice.
No lock-ins. Leave with 30 days' notice.
No lock-ins. Leave with 30 days' notice.
Fixed 12-month lock-in contracts.
Fixed 12-month lock-in contracts.
Fixed 12-month lock-in contracts.
No sales team. Direct access to the experts.
No sales team. Direct access to the experts.
No sales team. Direct access to the experts.
Sales teams and junior account managers.
Sales teams and junior account managers.
Sales teams and junior account managers.
Backlinks & Content included in the retainer.
Backlinks & Content included in the retainer.
Backlinks & Content included in the retainer.
Backlinks and content often cost extra.
Backlinks and content often cost extra.
Backlinks and content often cost extra.
Synced with your ads and email channels.
Synced with your ads and email channels.
Synced with your ads and email channels.
SEO is treated as an isolated silo.
SEO is treated as an isolated silo.
SEO is treated as an isolated silo.
Focused on revenue and business growth.
Focused on revenue and business growth.
Focused on revenue and business growth.
Obsessed with rankings and traffic.
Obsessed with rankings and traffic.
Obsessed with rankings and traffic.
100% based in Melbourne.
100% based in Melbourne.
100% based in Melbourne.
Work is often outsourced offshore.
Work is often outsourced offshore.
Work is often outsourced offshore.
Over 8 years of hands-on expertise.
Over 8 years of hands-on expertise.
Over 8 years of hands-on expertise.
High-turnover staff learning on your dime.
High-turnover staff learning on your dime.
High-turnover staff learning on your dime.
StudioBetter
StudioBetter
StudioBetter
Built for the current "New Age" of search.
Built for the current "New Age" of search.
Built for the current "New Age" of search.
No lock-ins. Leave with 30 days' notice.
No lock-ins. Leave with 30 days' notice.
No lock-ins. Leave with 30 days' notice.
No sales team. Direct access to the experts.
No sales team. Direct access to the experts.
No sales team. Direct access to the experts.
Backlinks & Content included in the retainer.
Backlinks & Content included in the retainer.
Backlinks & Content included in the retainer.
Synced with your ads and email channels.
Synced with your ads and email channels.
Synced with your ads and email channels.
Focused on revenue and business growth.
Focused on revenue and business growth.
Focused on revenue and business growth.
100% based in Melbourne.
100% based in Melbourne.
100% based in Melbourne.
Over 8 years of hands-on expertise.
Over 8 years of hands-on expertise.
Over 8 years of hands-on expertise.
Other Agencies
Other Agencies
Other Agencies
Relies on outdated tactics from 3+ years ago.
Relies on outdated tactics from 3+ years ago.
Relies on outdated tactics from 3+ years ago.
Fixed 12-month lock-in contracts.
Fixed 12-month lock-in contracts.
Fixed 12-month lock-in contracts.
Sales teams and junior account managers.
Sales teams and junior account managers.
Sales teams and junior account managers.
Backlinks and content often cost extra.
Backlinks and content often cost extra.
Backlinks and content often cost extra.
SEO is treated as an isolated silo.
SEO is treated as an isolated silo.
SEO is treated as an isolated silo.
Obsessed with rankings and traffic.
Obsessed with rankings and traffic.
Obsessed with rankings and traffic.
Work is often outsourced offshore.
Work is often outsourced offshore.
Work is often outsourced offshore.
High-turnover staff learning on your dime.
High-turnover staff learning on your dime.
High-turnover staff learning on your dime.
Our SEO services
Our SEO services
We specialise in the services that help ecommerce brands make an impact digitally. We skip the vanity metrics and instead drive growth, improve performance, and add value at every step.
01
Product & Collection SEO
Making sure every product and collection page has the content, schema, and structure needed to rank, and to convert once someone lands on it.
02
Technical SEO For Catalogues
Fixing the duplicate content, crawl budget, and canonicalisation issues that come from product variants, filters, and pagination at scale.
03
Google Shopping & Feed Health
Cleaning up your Merchant Centre feed and structured data so your listings show, and win, in Shopping results and rich snippets.
04
Website Migrations
Managing the technical heavy lifting so your rankings and revenue don't disappear when you move between Shopify, Magento, or BigCommerce.
05
International & Multi-Currency SEO
Hreflang, currency, and regional targeting done properly for stores selling into more than one country.
06
Content For The Buying Journey
Buying guides, comparison content, and reviews that capture shoppers before they're ready to buy, and keep them once they land.
FAQs
More questions? Our friendly team would be happy to help
- simply contact the team today.
Do you work with Shopify, Magento, or BigCommerce?
Yes. We've worked across all the major ecommerce platforms. Every platform has its own quirks, like collection page duplication on Shopify or faceted navigation issues on Magento, and we build our technical recommendations around the platform you're actually on.
How long does ecommerce SEO take to show results?
Similar timeline to standard SEO: you'll typically see Foundations and Click improvements within the first 3 months as technical issues get fixed and product and collection pages get properly optimised. Meaningful revenue growth from organic search usually takes 6 to 12 months, especially on a large catalogue.
Can you fix duplicate content from product variants and filters?
Yes, this is one of the most common issues we find in ecommerce audits. Product variants and faceted filters can generate thousands of near-duplicate URLs that dilute your rankings. We fix this with canonicalisation, careful indexing rules, and URL structure changes where needed.
Do you optimise our Google Shopping / Merchant Centre feed too?
Yes. Your organic SEO and your Shopping feed should work together, not in isolation. We review your Merchant Centre feed for the data quality issues, like titles, categories, and GTINs, that are often the real reason products get disapproved or under-perform.
How is ecommerce SEO different from SEO for a normal website?
Scale and structure. A service business might have 20 pages to manage; an ecommerce store can have thousands of products, categories, and variants. That means technical SEO, like crawl budget, duplicate content, and canonicalisation, and content strategy both look very different.
We have thousands of products, can you realistically improve all of them?
We prioritise by revenue and traffic potential, not by trying to touch every page at once. We start with your highest-value categories and products, fix the technical issues affecting the whole catalogue, then work down the list systematically.
Our store is brand new; will you work with us?
SEO requires a baseline of authority and data to be effective quickly, so for a brand-new store we usually recommend starting with Google Ads or Shopping to validate demand and get initial sales, then layering in SEO as a long-term growth channel.
Let’s talk.
Jump on a call with our directors to get expert insights within the next 24 hours.
Meet with a strategy specialist where we ask all the right questions to build out your growth plan.
No fluff, just results. Discover the strategies that will actually fuel your business growth.
FOUNDER
Caleb Harward
Caleb and the team offer a finely tuned service that has made such a difference to our business. Highly professional, tailored and friendly to boot! We are so grateful to have found them. As a small business, you get a lot of calls with endless promises and so it becomes hard to trust, and after a few failed attempts with other agencies we have finally found the SEO team that make a real difference.
Kate Morgan, Founder
Tomorrow Funerals
Working with StudioBetter for several years now, I can wax lyrical about their services. They're genuinely competent people that constantly pivot and re-strategise according to the new lay of the land, they're accessible and I have consistently stellar relationships with everyone I deal with. They work harmoniously across teams with ads, SEO, AEO, and web development to bring holistic changes to fruition for outcomes that are relevant to my business. Would highly recommend to anyone looking for genuine, competent, effective services in Ads, SEO or AI SEO run by completely wonderful people.
Mahlia Price, CEO
Life Supports Counselling
Caleb and Aidan from StudioBetter have been absolutely fantastic to work with. As a small, independent business with both a brick and mortar store and an online shop, we honestly didn’t know where to start with SEO. What really stood out to us was how personable, patient, and genuinely invested they were in helping us understand the process. They’re incredibly organised, with clear systems in place, and they take the time to talk everything through in a way that actually makes sense. We always feel supported and never rushed, and they’re consistently available whenever we have questions. They’ve given us a clear plan forward and are always thinking ahead to what’s next, which gives us a lot of confidence. We truly couldn’t recommend them highly enough.
Paige Aubort
High Tide
"I can't say enough good things about the incredible service and expertise provided by StudioBetter. From the very first consultation, it was clear that they truly know their stuff. StudioBetter has been an absolute gem throughout the entire process. His deep knowledge of SEO strategies and his ability to tailor solutions to specific needs have made a world of difference. I highly recommend this agency to anyone looking to boost their digital marketing efforts."
Charlotte Jaskiewicz, Digital Marketing Coordinator
Aesop
"StudioBetter is an incredible down to earth and approachable professional. His skills and passion for SEO strategies and providing valuable insights to our business are second to none. If you need a digital marketing and SEO specialist to guide your business to success, StudioBetter is someone I would highly recommend."
Adriana Popovic, Regional Marketing Manager ANZ
Essity Group
"StudioBetter are digital wizards. They helped my business tremendously with his knowledge and technical abilities as an intelligent marketer. I can't speak highly enough of his work ethic, values and passion."
Robbie Ball, Founder
Uncle Jack's Watches, Athletikan & Runly
"StudioBetter was instrumental in creating a strategy that helped us take multiple core business pages onto page 1 (and rank 1), achieve a 691% increase on leads from organic search, and a 21.7% increase on revenue from organic search too."
Anna Lee, Digital Marketing Manager
The Entourage
"Working with StudioBetter for almost a year now has been incredibly valuable to my team and business. With great communication, strategic thinking and planning the results simply speak for themselves. You can't automate SEO, but you can work with StudioBetter."
Nic Hawker
Cushla Whiting
"We recently partnered with StudioBetter for our SEO work. We are absolutely ecstatic to have StudioBetter on board and have found their approach both engaging & commercially framed. Within a few months they were quickly up to speed with our business and making systematic improvements that are driving tangible value. Keep up the amazing work StudioBetter Team."
Jimmy Mouzakiotis, Managing Director
Fort Knox Self Storage
"StudioBetter made a real impact on our site and rankings. As an SEO agency in Melbourne, they fine-tuned our strategy, boosted visibility, and delivered results-no fluff, just real growth. If you need an SEO team that knows their stuff, StudioBetter is the way to go! Highly recommend."
Joe Press, Digital Marketing Manager
Melbourne Powered
"We did a 6 month SEO campaign build with StudioBetter and the StudioBetter team. He was incredibly easy and reliable to work with, made the whole process very easy to understand and action. I highly recommend working with him and his team."
Tom Porritt, Business Development Manager
Feathers
"We’ve been working with StudioBetter for over a year now and it’s been excellent. He has the knowledge and a great can-do attitude, and takes the time to understand our industry and products. It’s just so easy to work with him - he simply gets the job done!"
Lily, APAC Marketing Manager
Polyflor
"Over the past 12 months, we’ve had the pleasure of partnering with StudioBetter to enhance People Tank’s online presence and SEO strategy, and the results have been outstanding. StudioBetter has led the charge with professionalism, creativity, and deep technical and marketing expertise. His strategic approach to improving our website, refining our content, and optimising our Google performance has delivered measurable results, including a significant uplift in web traffic and, more importantly, a noticeable increase in qualified business leads. It’s rare to find a partner who blends insight, transparency, and genuine care for your brand’s success quite like StudioBetter. StudioBetter has been a true extension of our team, and we couldn’t recommend his services more highly to any business ready to take their digital visibility to the next level."
David Wildman, Founder
People Tank
"I worked with StudioBetter on an SEO project for my business and they did an awesome job. Super easy to work with, really knew their stuff, and delivered great results. Our rankings and traffic improved immensely. I would definitely recommend them to anyone needing solid SEO help."
James O'Neile, CMO
Crown Currency
"Highly recommend StudioBetter! We have worked with StudioBetter for a few years and are so thrilled we are number #1 on google organically for all our hero products! His dedication, communication, research and insight have all resulted in a fantastic position for our ecommerce business."
Jordana Edwards, Founder
The Breastfeeding Tea Co
