5.00
25 reviews
B2B SEO
Traffic doesn’t pay the bills. Qualified pipeline does.
1.
No sales team.
2.
No account managers
3.
No handovers
B2B buying decisions involve multiple stakeholders, long research cycles, and search terms that don’t show up in the average keyword tool. Generic SEO chases volume; B2B SEO chases the searches your actual buying committee is running. We build search strategies aligned to how your decision-makers actually research, so you generate qualified pipeline, not just visitors.
Why Choose
StudioBetter
We combine specialist search expertise with a strategy-first approach built for B2B buying cycles. We don’t care about vanity traffic; we care about qualified leads and pipeline. With StudioBetter, you get transparent reporting, zero fluff, and direct access to the experts actually doing the work.
Specialised in Search
Specialised in Search
We’re search specialists. With strategy at the core, we make SEO and your sales and ABM efforts work together—not in isolation.
SEO that works with your other channels
SEO that works with your other channels
SEO works as part of your B2B marketing stack, not in a vacuum. We understand how your sales enablement, ABM, and email nurture strategies function, and we optimise your SEO strategy to work alongside them. We focus on the whole buying committee, not just one persona.
No lock in contracts
No lock in contracts
Things don’t always work out. That’s why we don’t have lock-in contracts. We believe in earning your business every month—if you’re not happy, you can leave with just 30 days' notice.
TESTIMONIALS
What our partners have to say
Caleb and the team offer a finely tuned service that has made such a difference to our business. Highly professional, tailored and friendly to boot! We are so grateful to have found them. As a small business, you get a lot of calls with endless promises and so it becomes hard to trust.. and after a few failed attempts with other agences we have finally found the SEO team that make a real difference.
Kate Morgan, Founder
Tomorrow Funerals
Working with Studio Better for several years now, I can wax lyrical about their services. They're genuinely competent people that constantly pivot and re-strategise according to the new lay of the land, they're accessible and I have consistently stellar relationships with everyone I deal with. They work harmoniously across teams with ads, SEO, AEO, and web development to bring holistic changes to fruition for outcomes that are relevant to my business. Would highly recommend to anyone looking for genuine, competent, effective services in Ads, SEO or AI SEO run by completely wonderful people.
Mahlia Price, CEO
Life Supports Counselling
Caleb and Aidan from Studio Better have been absolutely fantastic to work with. As a small, independent business with both a brick and mortar store and an online shop, we honestly didn’t know where to start with SEO. What really stood out to us was how personable, patient, and genuinely invested they were in helping us understand the process. They’re incredibly organised, with clear systems in place, and they take the time to talk everything through in a way that actually makes sense. We always feel supported and never rushed, and they’re consistently available whenever we have questions. They’ve given us a clear plan forward and are always thinking ahead to what’s next, which gives us a lot of confidence. We truly couldn’t recommend them highly enough.
Paige Aubort
High Tide
"I can't say enough good things about the incredible service and expertise provided by Studiobetter. From the very first consultation, it was clear that they truly know their stuff. Studio Better has been an absolute gem throughout the entire process. His deep knowledge of SEO strategies and his ability to tailor solutions to specific needs have made a world of difference. I highly recommend this agency to anyone looking to boost their digital marketing efforts."
Charlotte Jaskiewicz, Digital Marketing Coordinator
Aesop
"Studio Better is an incredible down to earth and approachable professional. His skills and passion for SEO strategies and providing valuable insights to our business are second to none. If you need a digital marketing and SEO specialist to guide your business to success, Studio Better is someone I would highly recommend."
Adriana Popovic, Regional Marketing Manager ANZ
Essity Group
"Studio Better are digital wizards. They helped my business tremendously with his knowledge and technical abilities as an intelligent marketer. I can't speak highly enough of his work ethic, values and passion."
Robbie Ball, Founder
Uncle Jack's Watches, Athletikan & Runly
"Studiobetter was instrumental in creating a strategy that helped us take multiple core business pages onto page 1 (and rank 1), achieve a 691% increase on leads from organic search, and a 21.7% increase on revenue from organic search too."
Anna Lee, Digital Marketing Manager
The Entourage
"Working with Studio Better of Studio Better for a almost a year now has been incredibly valuable to my team and business. With great communication, strategic thinking and planning the results simply speak for themselves. You can't automate SEO, but you can work with Studio Better."
Nic Hawker
Cushla Whiting
"We recently partnered with Studio Better for our SEO work. We are absolutely ecstatic to have Studio Better on board and have found their approach both engaging & commercially framed. Within a few months they were quickly up to speed with our business and making systematic improvements that are driving tangible value. Keep up the amazing work Studio Better Team."
Jimmy Mouzakiotis, Managing Director
Fort Knox Self Storage
"Studiobetter and Studio Better made a real impact on our site and rankings. As an SEO agency in Melbourne, they fine-tuned our strategy, boosted visibility, and delivered results-no fluff, just real growth. If you need an SEO team that knows their stuff, Studiobetter is the way to go! Highly recommend."
Joe Press, Digital Marketing Manager
Melbourne Powered
"We did a 6 month SEO campaign build with Studio Better and the Studio Better team. He was incredibly easy and reliable to work with, made the whole process very easy to understand and action. I highly recommend working with him and his team."
Tom Porritt, Business Development Manager
Feathers
"We’ve been working with Studio Better for over a year now and it’s been excellent. He has the knowledge and a great can-do attitude, and takes the time to understand our industry and products. It’s just so easy to work with him - he simply gets the job done!"
Lily, APAC Marketing Manager
Polyflor
"Over the past 12 months, we’ve had the pleasure of partnering with StudioBetter to enhance People Tank’s online presence and SEO strategy, and the results have been outstanding. Studio Better has led the charge with professionalism, creativity, and deep technical and marketing expertise. His strategic approach to improving our website, refining our content, and optimising our Google performance has delivered measurable results, including a significant uplift in web traffic and, more importantly, a noticeable increase in qualified business leads. It’s rare to find a partner who blends insight, transparency, and genuine care for your brand’s success quite like StudioBetter. Studio Better has been a true extension of our team, and we couldn’t recommend his services more highly to any business ready to take their digital visibility to the next level."
David Wildman, Founder
People Tank
"I worked with StudioBetter on an SEO project for my business and they did an awesome job. Super easy to work with, really knew their stuff, and delivered great results. Our rankings and traffic improved immensely. I would definitely recommend them to anyone needing solid SEO help."
James O'Neile, CMO
Crown Currency
"Highly recommend Studio Better! We have worked with Studio Better for a few years and are so thrilled we are number #1 on google organically for all our hero products! His dedicating, communication, research and insight have all resulted in a fantastic position for our ecommerce business."
Jordana Edwards, Founder
The Breastfeeding Tea Co
Caleb and the team offer a finely tuned service that has made such a difference to our business. Highly professional, tailored and friendly to boot! We are so grateful to have found them. As a small business, you get a lot of calls with endless promises and so it becomes hard to trust.. and after a few failed attempts with other agences we have finally found the SEO team that make a real difference.
Kate Morgan, Founder
Tomorrow Funerals
Working with Studio Better for several years now, I can wax lyrical about their services. They're genuinely competent people that constantly pivot and re-strategise according to the new lay of the land, they're accessible and I have consistently stellar relationships with everyone I deal with. They work harmoniously across teams with ads, SEO, AEO, and web development to bring holistic changes to fruition for outcomes that are relevant to my business. Would highly recommend to anyone looking for genuine, competent, effective services in Ads, SEO or AI SEO run by completely wonderful people.
Mahlia Price, CEO
Life Supports Counselling
Caleb and Aidan from Studio Better have been absolutely fantastic to work with. As a small, independent business with both a brick and mortar store and an online shop, we honestly didn’t know where to start with SEO. What really stood out to us was how personable, patient, and genuinely invested they were in helping us understand the process. They’re incredibly organised, with clear systems in place, and they take the time to talk everything through in a way that actually makes sense. We always feel supported and never rushed, and they’re consistently available whenever we have questions. They’ve given us a clear plan forward and are always thinking ahead to what’s next, which gives us a lot of confidence. We truly couldn’t recommend them highly enough.
Paige Aubort
High Tide
"I can't say enough good things about the incredible service and expertise provided by Studiobetter. From the very first consultation, it was clear that they truly know their stuff. Studio Better has been an absolute gem throughout the entire process. His deep knowledge of SEO strategies and his ability to tailor solutions to specific needs have made a world of difference. I highly recommend this agency to anyone looking to boost their digital marketing efforts."
Charlotte Jaskiewicz, Digital Marketing Coordinator
Aesop
"Studio Better is an incredible down to earth and approachable professional. His skills and passion for SEO strategies and providing valuable insights to our business are second to none. If you need a digital marketing and SEO specialist to guide your business to success, Studio Better is someone I would highly recommend."
Adriana Popovic, Regional Marketing Manager ANZ
Essity Group
"Studio Better are digital wizards. They helped my business tremendously with his knowledge and technical abilities as an intelligent marketer. I can't speak highly enough of his work ethic, values and passion."
Robbie Ball, Founder
Uncle Jack's Watches, Athletikan & Runly
"Studiobetter was instrumental in creating a strategy that helped us take multiple core business pages onto page 1 (and rank 1), achieve a 691% increase on leads from organic search, and a 21.7% increase on revenue from organic search too."
Anna Lee, Digital Marketing Manager
The Entourage
"Working with Studio Better of Studio Better for a almost a year now has been incredibly valuable to my team and business. With great communication, strategic thinking and planning the results simply speak for themselves. You can't automate SEO, but you can work with Studio Better."
Nic Hawker
Cushla Whiting
"We recently partnered with Studio Better for our SEO work. We are absolutely ecstatic to have Studio Better on board and have found their approach both engaging & commercially framed. Within a few months they were quickly up to speed with our business and making systematic improvements that are driving tangible value. Keep up the amazing work Studio Better Team."
Jimmy Mouzakiotis, Managing Director
Fort Knox Self Storage
"Studiobetter and Studio Better made a real impact on our site and rankings. As an SEO agency in Melbourne, they fine-tuned our strategy, boosted visibility, and delivered results-no fluff, just real growth. If you need an SEO team that knows their stuff, Studiobetter is the way to go! Highly recommend."
Joe Press, Digital Marketing Manager
Melbourne Powered
"We did a 6 month SEO campaign build with Studio Better and the Studio Better team. He was incredibly easy and reliable to work with, made the whole process very easy to understand and action. I highly recommend working with him and his team."
Tom Porritt, Business Development Manager
Feathers
"We’ve been working with Studio Better for over a year now and it’s been excellent. He has the knowledge and a great can-do attitude, and takes the time to understand our industry and products. It’s just so easy to work with him - he simply gets the job done!"
Lily, APAC Marketing Manager
Polyflor
"Over the past 12 months, we’ve had the pleasure of partnering with StudioBetter to enhance People Tank’s online presence and SEO strategy, and the results have been outstanding. Studio Better has led the charge with professionalism, creativity, and deep technical and marketing expertise. His strategic approach to improving our website, refining our content, and optimising our Google performance has delivered measurable results, including a significant uplift in web traffic and, more importantly, a noticeable increase in qualified business leads. It’s rare to find a partner who blends insight, transparency, and genuine care for your brand’s success quite like StudioBetter. Studio Better has been a true extension of our team, and we couldn’t recommend his services more highly to any business ready to take their digital visibility to the next level."
David Wildman, Founder
People Tank
"I worked with StudioBetter on an SEO project for my business and they did an awesome job. Super easy to work with, really knew their stuff, and delivered great results. Our rankings and traffic improved immensely. I would definitely recommend them to anyone needing solid SEO help."
James O'Neile, CMO
Crown Currency
"Highly recommend Studio Better! We have worked with Studio Better for a few years and are so thrilled we are number #1 on google organically for all our hero products! His dedicating, communication, research and insight have all resulted in a fantastic position for our ecommerce business."
Jordana Edwards, Founder
The Breastfeeding Tea Co
Our Process
We cycle through these four stages to generate revenue through search.
The Foundations
For any B2B SEO strategy to work, the basics must be locked down. We start by ensuring your site structure supports both awareness content and the technical, feature-level pages decision-makers research.
The Click
A high ranking is useless if no one clicks. We optimise your content for the specific language and search terms your buying committee actually uses, not just generic industry keywords.
The Reputation
Google ranks brands it trusts. We leverage your case studies, whitepapers, and team expertise to prove to Google (and your buyers) that you’re a credible authority in your space.
The Dollar
Traffic is pointless if it doesn’t convert. We set up proper lead and pipeline tracking to understand which content drives qualified enquiries, then optimise to fix the leaks.
Ready To Scale?
We'll fix your creative strategy, iterate your winning ads and increase
your revenue by all means possible.
Case Studies
How we compare
Studio Better
Studio Better
Studio Better
Other Agencies
Other Agencies
Other Agencies
Built for the current New Age of search.
Built for the current New Age of search.
Built for the current New Age of search.
Relies on outdated tactics from 3+ years ago.
Relies on outdated tactics from 3+ years ago.
Relies on outdated tactics from 3+ years ago.
No lock-ins. Leave with 30 days' notice.
No lock-ins. Leave with 30 days' notice.
No lock-ins. Leave with 30 days' notice.
Fixed 12-month lock-in contracts.
Fixed 12-month lock-in contracts.
Fixed 12-month lock-in contracts.
No sales team. Direct access to the experts.
No sales team. Direct access to the experts.
No sales team. Direct access to the experts.
Sales teams and junior account managers.
Sales teams and junior account managers.
Sales teams and junior account managers.
Backlinks & Content included in the retainer.
Backlinks & Content included in the retainer.
Backlinks & Content included in the retainer.
Backlinks and content often cost extra.
Backlinks and content often cost extra.
Backlinks and content often cost extra.
Synced with your ads and email channels.
Synced with your ads and email channels.
Synced with your ads and email channels.
SEO is treated as an isolated silo.
SEO is treated as an isolated silo.
SEO is treated as an isolated silo.
Focused on revenue and business growth.
Focused on revenue and business growth.
Focused on revenue and business growth.
Obsessed with rankings and traffic.
Obsessed with rankings and traffic.
Obsessed with rankings and traffic.
100% based in Melbourne.
100% based in Melbourne.
100% based in Melbourne.
Work is often outsourced offshore.
Work is often outsourced offshore.
Work is often outsourced offshore.
Over 8 years of hands-on expertise.
Over 8 years of hands-on expertise.
Over 8 years of hands-on expertise.
High-turnover staff learning on your dime.
High-turnover staff learning on your dime.
High-turnover staff learning on your dime.
Studio Better
Studio Better
Studio Better
Built for the current "New Age" of search.
Built for the current "New Age" of search.
Built for the current "New Age" of search.
No lock-ins. Leave with 30 days' notice.
No lock-ins. Leave with 30 days' notice.
No lock-ins. Leave with 30 days' notice.
No sales team. Direct access to the experts.
No sales team. Direct access to the experts.
No sales team. Direct access to the experts.
Backlinks & Content included in the retainer.
Backlinks & Content included in the retainer.
Backlinks & Content included in the retainer.
Synced with your ads and email channels.
Synced with your ads and email channels.
Synced with your ads and email channels.
Focused on revenue and business growth.
Focused on revenue and business growth.
Focused on revenue and business growth.
100% based in Melbourne.
100% based in Melbourne.
100% based in Melbourne.
Over 8 years of hands-on expertise.
Over 8 years of hands-on expertise.
Over 8 years of hands-on expertise.
Other Agencies
Other Agencies
Other Agencies
Relies on outdated tactics from 3+ years ago.
Relies on outdated tactics from 3+ years ago.
Relies on outdated tactics from 3+ years ago.
Fixed 12-month lock-in contracts.
Fixed 12-month lock-in contracts.
Fixed 12-month lock-in contracts.
Sales teams and junior account managers.
Sales teams and junior account managers.
Sales teams and junior account managers.
Backlinks and content often cost extra.
Backlinks and content often cost extra.
Backlinks and content often cost extra.
SEO is treated as an isolated silo.
SEO is treated as an isolated silo.
SEO is treated as an isolated silo.
Obsessed with rankings and traffic.
Obsessed with rankings and traffic.
Obsessed with rankings and traffic.
Work is often outsourced offshore.
Work is often outsourced offshore.
Work is often outsourced offshore.
High-turnover staff learning on your dime.
High-turnover staff learning on your dime.
High-turnover staff learning on your dime.
Our B2B SEO Services
Our B2B SEO Services
We specialise in the services that help B2B businesses generate qualified pipeline. We skip the vanity metrics and instead drive growth, improve performance, and add value at every step.
01
Buyer Committee Keyword Research
Researching the specific terms each member of the buying committee searches, not just broad industry keywords.
02
Bottom-of-Funnel Content
Building comparison, case study, and solution pages that target buyers close to a purchase decision.
03
Technical & Site Structure
Structuring your site so both awareness content and technical documentation are easy for search engines to find and rank.
04
Thought Leadership SEO
Building content that establishes topical authority with both search engines and your target industry.
05
Lead Quality & Attribution
Setting up tracking so you can see which organic content actually drives qualified pipeline, not just form fills.
06
ABM-Aligned SEO
Aligning organic content with your target account list so SEO supports, not competes with, your ABM strategy.
FAQs
More questions? Our friendly team would be happy to help
- simply contact the team today.
How is B2B SEO different from regular SEO?
B2B buying decisions involve multiple stakeholders and long research cycles. B2B SEO focuses on the specific language and content each member of the buying committee searches for, rather than chasing generic high-volume keywords.
How long does it take to see results from B2B SEO?
B2B SEO tends to move slower than transactional SEO due to lower search volumes and longer buying cycles. Most clients see meaningful pipeline impact within 6 to 12 months.
Do you focus on traffic or leads?
Leads and pipeline. We track qualified enquiries and, where possible, pipeline and revenue, rather than reporting on traffic alone.
Can you help align SEO with our ABM strategy?
Yes. We build organic content strategies that support your target account list rather than working against your ABM efforts.
What industries do you work with?
We work across a range of B2B industries, particularly where the buying process involves genuine research and multiple decision-makers.
Do you work with all B2B businesses?
No. We turn away businesses that aren’t the right fit. If your market doesn’t have enough search demand to justify the investment, we’ll tell you upfront.
Our website is new; will you work with us?
The short answer is no. SEO requires a baseline of authority and data to be effective in a reasonable timeframe. We usually recommend starting with targeted outbound or paid before investing in long-term SEO.
Let’s talk.
Jump on a call with our directors to get expert insights within the next 24 hours.
Meet with a strategy specialist where we ask all the right questions to build out your growth plan.
No fluff, just results. Discover the strategies that will actually fuel your business growth.
FOUNDER
Caleb Harward
Caleb and the team offer a finely tuned service that has made such a difference to our business. Highly professional, tailored and friendly to boot! We are so grateful to have found them. As a small business, you get a lot of calls with endless promises and so it becomes hard to trust.. and after a few failed attempts with other agences we have finally found the SEO team that make a real difference.
Kate Morgan, Founder
Tomorrow Funerals
Working with Studio Better for several years now, I can wax lyrical about their services. They're genuinely competent people that constantly pivot and re-strategise according to the new lay of the land, they're accessible and I have consistently stellar relationships with everyone I deal with. They work harmoniously across teams with ads, SEO, AEO, and web development to bring holistic changes to fruition for outcomes that are relevant to my business. Would highly recommend to anyone looking for genuine, competent, effective services in Ads, SEO or AI SEO run by completely wonderful people.
Mahlia Price, CEO
Life Supports Counselling
Caleb and Aidan from Studio Better have been absolutely fantastic to work with. As a small, independent business with both a brick and mortar store and an online shop, we honestly didn’t know where to start with SEO. What really stood out to us was how personable, patient, and genuinely invested they were in helping us understand the process. They’re incredibly organised, with clear systems in place, and they take the time to talk everything through in a way that actually makes sense. We always feel supported and never rushed, and they’re consistently available whenever we have questions. They’ve given us a clear plan forward and are always thinking ahead to what’s next, which gives us a lot of confidence. We truly couldn’t recommend them highly enough.
Paige Aubort
High Tide
"I can't say enough good things about the incredible service and expertise provided by Studiobetter. From the very first consultation, it was clear that they truly know their stuff. Studio Better has been an absolute gem throughout the entire process. His deep knowledge of SEO strategies and his ability to tailor solutions to specific needs have made a world of difference. I highly recommend this agency to anyone looking to boost their digital marketing efforts."
Charlotte Jaskiewicz, Digital Marketing Coordinator
Aesop
"Studio Better is an incredible down to earth and approachable professional. His skills and passion for SEO strategies and providing valuable insights to our business are second to none. If you need a digital marketing and SEO specialist to guide your business to success, Studio Better is someone I would highly recommend."
Adriana Popovic, Regional Marketing Manager ANZ
Essity Group
"Studio Better are digital wizards. They helped my business tremendously with his knowledge and technical abilities as an intelligent marketer. I can't speak highly enough of his work ethic, values and passion."
Robbie Ball, Founder
Uncle Jack's Watches, Athletikan & Runly
"Studiobetter was instrumental in creating a strategy that helped us take multiple core business pages onto page 1 (and rank 1), achieve a 691% increase on leads from organic search, and a 21.7% increase on revenue from organic search too."
Anna Lee, Digital Marketing Manager
The Entourage
"Working with Studio Better of Studio Better for a almost a year now has been incredibly valuable to my team and business. With great communication, strategic thinking and planning the results simply speak for themselves. You can't automate SEO, but you can work with Studio Better."
Nic Hawker
Cushla Whiting
"We recently partnered with Studio Better for our SEO work. We are absolutely ecstatic to have Studio Better on board and have found their approach both engaging & commercially framed. Within a few months they were quickly up to speed with our business and making systematic improvements that are driving tangible value. Keep up the amazing work Studio Better Team."
Jimmy Mouzakiotis, Managing Director
Fort Knox Self Storage
"Studiobetter and Studio Better made a real impact on our site and rankings. As an SEO agency in Melbourne, they fine-tuned our strategy, boosted visibility, and delivered results-no fluff, just real growth. If you need an SEO team that knows their stuff, Studiobetter is the way to go! Highly recommend."
Joe Press, Digital Marketing Manager
Melbourne Powered
"We did a 6 month SEO campaign build with Studio Better and the Studio Better team. He was incredibly easy and reliable to work with, made the whole process very easy to understand and action. I highly recommend working with him and his team."
Tom Porritt, Business Development Manager
Feathers
"We’ve been working with Studio Better for over a year now and it’s been excellent. He has the knowledge and a great can-do attitude, and takes the time to understand our industry and products. It’s just so easy to work with him - he simply gets the job done!"
Lily, APAC Marketing Manager
Polyflor
"Over the past 12 months, we’ve had the pleasure of partnering with StudioBetter to enhance People Tank’s online presence and SEO strategy, and the results have been outstanding. Studio Better has led the charge with professionalism, creativity, and deep technical and marketing expertise. His strategic approach to improving our website, refining our content, and optimising our Google performance has delivered measurable results, including a significant uplift in web traffic and, more importantly, a noticeable increase in qualified business leads. It’s rare to find a partner who blends insight, transparency, and genuine care for your brand’s success quite like StudioBetter. Studio Better has been a true extension of our team, and we couldn’t recommend his services more highly to any business ready to take their digital visibility to the next level."
David Wildman, Founder
People Tank
"I worked with StudioBetter on an SEO project for my business and they did an awesome job. Super easy to work with, really knew their stuff, and delivered great results. Our rankings and traffic improved immensely. I would definitely recommend them to anyone needing solid SEO help."
James O'Neile, CMO
Crown Currency
"Highly recommend Studio Better! We have worked with Studio Better for a few years and are so thrilled we are number #1 on google organically for all our hero products! His dedicating, communication, research and insight have all resulted in a fantastic position for our ecommerce business."
Jordana Edwards, Founder
The Breastfeeding Tea Co
