4.87

248 reviews

Case Study: High Tide

Growing a brand when the usual playbook doesn't apply.

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Performance Highlights

40%

Increase in Organic Impressions

Performance Highlights

12.3x return on investment

in just seven months through SEO

Performance Highlights

126% increase in ecommerce revenue

Building online sales through targeting users at different stages of the online buying funnel

Performance Highlights

30% increase in in-store revenue

Driving users to the store by ranking for local search terms

Platforms Used

The Story

High Tide is not your average adult retailer. Run by a young Melbourne couple, it was built as a deliberate alternative to the tired, dated sex stores of old — a welcoming, beautifully designed space where people actually want to shop. The business was growing. But to take it further, they needed two things: more people walking through the door, and a stronger online presence to match the quality of the in-store experience. They came to Studio Better to help them build both.

The Challenge

Fierce organic competition

Because SEO is one of the few channels adult brands can pursue, the competitors who've been in the space a long time spend heavily to defend it. Ranking takes more than standard execution — it takes a smarter approach to keyword targeting and content.

No top-of-funnel presence

With paid and social so restricted, there was no reliable way to build brand awareness or reach new audiences. The business was largely dependent on people who already knew it existed.

An unusual playing field

Most growth channels available to other retailers are restricted for adult brands. Google Shopping, paid social, display — all heavily limited or outright unavailable for certain product categories. That narrows the options fast.

Mixing brand & SEO

Building a strong brand is one of the most important things a business can do — but when your brand voice makes certain words off-limits, ranking for the keywords your customers are actually searching becomes a careful balancing act.

The Solution

Quality Pages,Quality Content

Collection pages built for search

structured, keyword-targeted, and written with enough depth to compete against larger incumbents. Each page was treated as a proper SEO asset, not an afterthought.

Helpful, high-quality blog content

Targeting informational queries real advice people were searching for, written in High Tide's voice. Not thin filler, but content that genuinely earns trust and rankings.

The Solution

Bottom Of Funnel Content

Google Merchant Center feed audit and clean-up

navigating the policy restrictions to get as many products eligible for free Shopping listings as possible.

Product review content

to capture bottom-of-funnel searches from buyers who were close to a decision and just needed a nudge.

The Results

30% increase in in-store revenue

Driving users to the store by ranking for local search terms

148% increase in organic traffic

126% increase in ecommerce revenue

Building online sales through targeting users at different stages of the online buying funnel

12.3x return on investment

in just seven months through SEO

#1 Ranking for Adult Store Melbourne

1,300 searches per month

30% increase in in-store revenue

Driving users to the store by ranking for local search terms

148% increase in organic traffic

126% increase in ecommerce revenue

Building online sales through targeting users at different stages of the online buying funnel

12.3x return on investment

in just seven months through SEO

#1 Ranking for Adult Store Melbourne

1,300 searches per month

TESTIMONIALS

What our partners have to say

Caleb and Aidan from Studio Better have been absolutely fantastic to work with. As a small, independent business with both a brick and mortar store and an online shop, we honestly didn’t know where to start with SEO. What really stood out to us was how personable, patient, and genuinely invested they were in helping us understand the process. They’re incredibly organised, with clear systems in place, and they take the time to talk everything through in a way that actually makes sense. We always feel supported and never rushed, and they’re consistently available whenever we have questions. They’ve given us a clear plan forward and are always thinking ahead to what’s next, which gives us a lot of confidence. We truly couldn’t recommend them highly enough.

Paige Aubort

High Tide

Paige Aubort

High Tide

"Studiobetter was instrumental in creating a strategy that helped us take multiple core business pages onto page 1 (and rank 1), achieve a 691% increase on leads from organic search, and a 21.7% increase on revenue from organic search too."

Anna Lee, Digital Marketing Manager

The Entourage

"Working with Studio Better of Studio Better for a almost a year now has been incredibly valuable to my team and business. With great communication, strategic thinking and planning the results simply speak for themselves. You can't automate SEO, but you can work with Studio Better."

Nic Hawker

Cushla Whiting

"Studiobetter and Studio Better made a real impact on our site and rankings. As an SEO agency in Melbourne, they fine-tuned our strategy, boosted visibility, and delivered results-no fluff, just real growth. If you need an SEO team that knows their stuff, Studiobetter is the way to go! Highly recommend."

Joe Press, Digital Marketing Manager

Melbourne Powered

"I worked with StudioBetter on an SEO project for my business and they did an awesome job. Super easy to work with, really knew their stuff, and delivered great results. Our rankings and traffic improved immensely. I would definitely recommend them to anyone needing solid SEO help."

James O'Neile, CMO

Crown Currency

"Highly recommend Studio Better! We have worked with Studio Better for a few years and are so thrilled we are number #1 on google organically for all our hero products! His dedicating, communication, research and insight have all resulted in a fantastic position for our ecommerce business."