5.00
25 reviews
Google Ads for Lawyers
Show up for the client searching for a lawyer today, not in six months.
1.
No sales team.
2.
No account managers
3.
No handovers
Legal is one of the most expensive categories in Australian Google Ads, which means most firms either avoid it or run it badly. We build practice-area campaigns with call tracking and intake data feeding back into the account, so spend goes toward the searches that actually turn into signed matters.
Why Choose
StudioBetter
We combine specialist search expertise with a strategy-first approach. We don’t care about vanity metrics; we care about your bottom line. With StudioBetter, you get transparent reporting, zero fluff, and direct access to the experts actually doing the work.
Specialised in Search
Specialised in Search
We’re search specialists. With strategy at the core, we make SEO and Google Ads work together—not in isolation.
SEO that works with your other channels
SEO that works with your other channels
SEO works as part of your digital marketing stack, not in a vacuum. We understand how your Facebook ads, Google ads, and email strategies function, and we optimize your SEO strategy to work alongside them. We focus on the whole user journey, not just the algorithm.
No lock in contracts
No lock in contracts
Things don’t always work out. That’s why we don’t have lock-in contracts. We believe in earning your business every month—if you’re not happy, you can leave with just 30 days' notice.
Why do law firms run Google Ads?
SEO takes months to build, and some practice areas need enquiries now — a family law matter, a criminal charge, a commercial dispute with a deadline. Google Ads is the fastest way to be in front of that client, and it also tells you within weeks which practice-area terms actually produce matters, which shapes where the SEO investment goes next. The risk is cost: competitive legal terms run well past $50 a click, so campaigns need to be built around matter value, not clicks.
Cost per click punishes generic campaigns
Broad legal terms are some of the most expensive in Australian search. A campaign built around generic keywords rather than specific practice areas and buyer intent burns budget fast.
Not every enquiry is a matter worth taking
Legal Ads attract a wide range of enquiry quality. Without call tracking and intake qualification built into the account, you're paying for volume rather than matters.
Compliance and advertising rules are stricter
Legal advertising carries restrictions most categories don't. Ad copy and landing pages need to be built by someone who understands the constraints, not just performance marketing generally.
Attribution has to reach the matter, not just the form
Knowing which campaign produced a signed client, not just a form fill, is the difference between optimising toward revenue and optimising toward vanity metrics.
TESTIMONIALS
What our partners have to say
Caleb and the team offer a finely tuned service that has made such a difference to our business. Highly professional, tailored and friendly to boot! We are so grateful to have found them. As a small business, you get a lot of calls with endless promises and so it becomes hard to trust.. and after a few failed attempts with other agences we have finally found the SEO team that make a real difference.
Kate Morgan, Founder
Tomorrow Funerals
Working with Studio Better for several years now, I can wax lyrical about their services. They're genuinely competent people that constantly pivot and re-strategise according to the new lay of the land, they're accessible and I have consistently stellar relationships with everyone I deal with. They work harmoniously across teams with ads, SEO, AEO, and web development to bring holistic changes to fruition for outcomes that are relevant to my business. Would highly recommend to anyone looking for genuine, competent, effective services in Ads, SEO or AI SEO run by completely wonderful people.
Mahlia Price, CEO
Life Supports Counselling
Caleb and Aidan from Studio Better have been absolutely fantastic to work with. As a small, independent business with both a brick and mortar store and an online shop, we honestly didn’t know where to start with SEO. What really stood out to us was how personable, patient, and genuinely invested they were in helping us understand the process. They’re incredibly organised, with clear systems in place, and they take the time to talk everything through in a way that actually makes sense. We always feel supported and never rushed, and they’re consistently available whenever we have questions. They’ve given us a clear plan forward and are always thinking ahead to what’s next, which gives us a lot of confidence. We truly couldn’t recommend them highly enough.
Paige Aubort
High Tide
"I can't say enough good things about the incredible service and expertise provided by Studiobetter. From the very first consultation, it was clear that they truly know their stuff. Studio Better has been an absolute gem throughout the entire process. His deep knowledge of SEO strategies and his ability to tailor solutions to specific needs have made a world of difference. I highly recommend this agency to anyone looking to boost their digital marketing efforts."
Charlotte Jaskiewicz, Digital Marketing Coordinator
Aesop
"Studio Better is an incredible down to earth and approachable professional. His skills and passion for SEO strategies and providing valuable insights to our business are second to none. If you need a digital marketing and SEO specialist to guide your business to success, Studio Better is someone I would highly recommend."
Adriana Popovic, Regional Marketing Manager ANZ
Essity Group
"Studio Better are digital wizards. They helped my business tremendously with his knowledge and technical abilities as an intelligent marketer. I can't speak highly enough of his work ethic, values and passion."
Robbie Ball, Founder
Uncle Jack's Watches, Athletikan & Runly
"Studiobetter was instrumental in creating a strategy that helped us take multiple core business pages onto page 1 (and rank 1), achieve a 691% increase on leads from organic search, and a 21.7% increase on revenue from organic search too."
Anna Lee, Digital Marketing Manager
The Entourage
"Working with Studio Better of Studio Better for a almost a year now has been incredibly valuable to my team and business. With great communication, strategic thinking and planning the results simply speak for themselves. You can't automate SEO, but you can work with Studio Better."
Nic Hawker
Cushla Whiting
"We recently partnered with Studio Better for our SEO work. We are absolutely ecstatic to have Studio Better on board and have found their approach both engaging & commercially framed. Within a few months they were quickly up to speed with our business and making systematic improvements that are driving tangible value. Keep up the amazing work Studio Better Team."
Jimmy Mouzakiotis, Managing Director
Fort Knox Self Storage
"Studiobetter and Studio Better made a real impact on our site and rankings. As an SEO agency in Melbourne, they fine-tuned our strategy, boosted visibility, and delivered results-no fluff, just real growth. If you need an SEO team that knows their stuff, Studiobetter is the way to go! Highly recommend."
Joe Press, Digital Marketing Manager
Melbourne Powered
"We did a 6 month SEO campaign build with Studio Better and the Studio Better team. He was incredibly easy and reliable to work with, made the whole process very easy to understand and action. I highly recommend working with him and his team."
Tom Porritt, Business Development Manager
Feathers
"We’ve been working with Studio Better for over a year now and it’s been excellent. He has the knowledge and a great can-do attitude, and takes the time to understand our industry and products. It’s just so easy to work with him - he simply gets the job done!"
Lily, APAC Marketing Manager
Polyflor
"Over the past 12 months, we’ve had the pleasure of partnering with StudioBetter to enhance People Tank’s online presence and SEO strategy, and the results have been outstanding. Studio Better has led the charge with professionalism, creativity, and deep technical and marketing expertise. His strategic approach to improving our website, refining our content, and optimising our Google performance has delivered measurable results, including a significant uplift in web traffic and, more importantly, a noticeable increase in qualified business leads. It’s rare to find a partner who blends insight, transparency, and genuine care for your brand’s success quite like StudioBetter. Studio Better has been a true extension of our team, and we couldn’t recommend his services more highly to any business ready to take their digital visibility to the next level."
David Wildman, Founder
People Tank
"I worked with StudioBetter on an SEO project for my business and they did an awesome job. Super easy to work with, really knew their stuff, and delivered great results. Our rankings and traffic improved immensely. I would definitely recommend them to anyone needing solid SEO help."
James O'Neile, CMO
Crown Currency
"Highly recommend Studio Better! We have worked with Studio Better for a few years and are so thrilled we are number #1 on google organically for all our hero products! His dedicating, communication, research and insight have all resulted in a fantastic position for our ecommerce business."
Jordana Edwards, Founder
The Breastfeeding Tea Co
Caleb and the team offer a finely tuned service that has made such a difference to our business. Highly professional, tailored and friendly to boot! We are so grateful to have found them. As a small business, you get a lot of calls with endless promises and so it becomes hard to trust.. and after a few failed attempts with other agences we have finally found the SEO team that make a real difference.
Kate Morgan, Founder
Tomorrow Funerals
Working with Studio Better for several years now, I can wax lyrical about their services. They're genuinely competent people that constantly pivot and re-strategise according to the new lay of the land, they're accessible and I have consistently stellar relationships with everyone I deal with. They work harmoniously across teams with ads, SEO, AEO, and web development to bring holistic changes to fruition for outcomes that are relevant to my business. Would highly recommend to anyone looking for genuine, competent, effective services in Ads, SEO or AI SEO run by completely wonderful people.
Mahlia Price, CEO
Life Supports Counselling
Caleb and Aidan from Studio Better have been absolutely fantastic to work with. As a small, independent business with both a brick and mortar store and an online shop, we honestly didn’t know where to start with SEO. What really stood out to us was how personable, patient, and genuinely invested they were in helping us understand the process. They’re incredibly organised, with clear systems in place, and they take the time to talk everything through in a way that actually makes sense. We always feel supported and never rushed, and they’re consistently available whenever we have questions. They’ve given us a clear plan forward and are always thinking ahead to what’s next, which gives us a lot of confidence. We truly couldn’t recommend them highly enough.
Paige Aubort
High Tide
"I can't say enough good things about the incredible service and expertise provided by Studiobetter. From the very first consultation, it was clear that they truly know their stuff. Studio Better has been an absolute gem throughout the entire process. His deep knowledge of SEO strategies and his ability to tailor solutions to specific needs have made a world of difference. I highly recommend this agency to anyone looking to boost their digital marketing efforts."
Charlotte Jaskiewicz, Digital Marketing Coordinator
Aesop
"Studio Better is an incredible down to earth and approachable professional. His skills and passion for SEO strategies and providing valuable insights to our business are second to none. If you need a digital marketing and SEO specialist to guide your business to success, Studio Better is someone I would highly recommend."
Adriana Popovic, Regional Marketing Manager ANZ
Essity Group
"Studio Better are digital wizards. They helped my business tremendously with his knowledge and technical abilities as an intelligent marketer. I can't speak highly enough of his work ethic, values and passion."
Robbie Ball, Founder
Uncle Jack's Watches, Athletikan & Runly
"Studiobetter was instrumental in creating a strategy that helped us take multiple core business pages onto page 1 (and rank 1), achieve a 691% increase on leads from organic search, and a 21.7% increase on revenue from organic search too."
Anna Lee, Digital Marketing Manager
The Entourage
"Working with Studio Better of Studio Better for a almost a year now has been incredibly valuable to my team and business. With great communication, strategic thinking and planning the results simply speak for themselves. You can't automate SEO, but you can work with Studio Better."
Nic Hawker
Cushla Whiting
"We recently partnered with Studio Better for our SEO work. We are absolutely ecstatic to have Studio Better on board and have found their approach both engaging & commercially framed. Within a few months they were quickly up to speed with our business and making systematic improvements that are driving tangible value. Keep up the amazing work Studio Better Team."
Jimmy Mouzakiotis, Managing Director
Fort Knox Self Storage
"Studiobetter and Studio Better made a real impact on our site and rankings. As an SEO agency in Melbourne, they fine-tuned our strategy, boosted visibility, and delivered results-no fluff, just real growth. If you need an SEO team that knows their stuff, Studiobetter is the way to go! Highly recommend."
Joe Press, Digital Marketing Manager
Melbourne Powered
"We did a 6 month SEO campaign build with Studio Better and the Studio Better team. He was incredibly easy and reliable to work with, made the whole process very easy to understand and action. I highly recommend working with him and his team."
Tom Porritt, Business Development Manager
Feathers
"We’ve been working with Studio Better for over a year now and it’s been excellent. He has the knowledge and a great can-do attitude, and takes the time to understand our industry and products. It’s just so easy to work with him - he simply gets the job done!"
Lily, APAC Marketing Manager
Polyflor
"Over the past 12 months, we’ve had the pleasure of partnering with StudioBetter to enhance People Tank’s online presence and SEO strategy, and the results have been outstanding. Studio Better has led the charge with professionalism, creativity, and deep technical and marketing expertise. His strategic approach to improving our website, refining our content, and optimising our Google performance has delivered measurable results, including a significant uplift in web traffic and, more importantly, a noticeable increase in qualified business leads. It’s rare to find a partner who blends insight, transparency, and genuine care for your brand’s success quite like StudioBetter. Studio Better has been a true extension of our team, and we couldn’t recommend his services more highly to any business ready to take their digital visibility to the next level."
David Wildman, Founder
People Tank
"I worked with StudioBetter on an SEO project for my business and they did an awesome job. Super easy to work with, really knew their stuff, and delivered great results. Our rankings and traffic improved immensely. I would definitely recommend them to anyone needing solid SEO help."
James O'Neile, CMO
Crown Currency
"Highly recommend Studio Better! We have worked with Studio Better for a few years and are so thrilled we are number #1 on google organically for all our hero products! His dedicating, communication, research and insight have all resulted in a fantastic position for our ecommerce business."
Jordana Edwards, Founder
The Breastfeeding Tea Co
What we do for law firms with Google Ads
Three workstreams, run together. Each one links to the service page it belongs to, so this section carries the internal links up to the money pages.
Google Ads
Practice-area campaigns built around buyer intent and matter value, not generic legal keywords.
read more
SEO
Runs alongside Ads long-term. Once a practice-area term proves out through Ads data, we build the organic page to reduce cost per matter over time.
read more
AI SEO
Legal questions are heavily summarised by AI Overviews and ChatGPT. We track which models cite the firm alongside the paid campaign work.
read more
Ready To Scale?
We'll fix your creative strategy, iterate your winning ads and increase your revenue by all means possible.
Results we've delivered
How we compare
Studio Better
Other Agencies
Built for the current New Age of search.
Relies on outdated tactics from 3+ years ago.
No lock-ins. Leave with 30 days' notice.
Fixed 12-month lock-in contracts.
No sales team. Direct access to the experts.
Sales teams and junior account managers.
Backlinks & Content included in the retainer.
Backlinks and content often cost extra.
Synced with your ads and email channels.
SEO is treated as an isolated silo.
Focused on revenue and business growth.
Obsessed with rankings and traffic.
100% based in Melbourne.
Work is often outsourced offshore.
Over 8 years of hands-on expertise.
High-turnover staff learning on your dime.
FAQs
More questions? Our friendly team would be happy to help - simply contact the team today.
How much should a law firm spend on Google Ads?
It depends on the practice areas and how competitive your city is. Competitive terms run well past $50 a click, so we build the budget around matter value, not a fixed marketing spend.
How quickly do Google Ads produce enquiries?
Campaigns can start producing enquiries within days of launch, though the first few weeks are spent tuning targeting and quality once real data comes in.
Should we run SEO at the same time?
Usually yes over the medium term. Ads data tells us within weeks which practice-area terms actually produce matters, which is exactly what should shape the SEO investment.
Can you track which campaigns produce signed clients, not just leads?
Yes — this is built into every account from the start. Optimising toward leads instead of matters is one of the most common reasons legal Ads campaigns underperform.
Do you handle the legal advertising compliance requirements?
Yes, ad copy and landing pages are built with the relevant advertising restrictions in mind from the outset.
Let’s talk.
Jump on a call with our directors to get expert insights within the next 24 hours.
Meet with a strategy specialist where we ask all the right questions to build out your growth plan.
No fluff, just results. Discover the strategies that will actually fuel your business growth.
FOUNDER
Caleb Harward
Caleb and the team offer a finely tuned service that has made such a difference to our business. Highly professional, tailored and friendly to boot! We are so grateful to have found them. As a small business, you get a lot of calls with endless promises and so it becomes hard to trust.. and after a few failed attempts with other agences we have finally found the SEO team that make a real difference.
Kate Morgan, Founder
Tomorrow Funerals
Working with Studio Better for several years now, I can wax lyrical about their services. They're genuinely competent people that constantly pivot and re-strategise according to the new lay of the land, they're accessible and I have consistently stellar relationships with everyone I deal with. They work harmoniously across teams with ads, SEO, AEO, and web development to bring holistic changes to fruition for outcomes that are relevant to my business. Would highly recommend to anyone looking for genuine, competent, effective services in Ads, SEO or AI SEO run by completely wonderful people.
Mahlia Price, CEO
Life Supports Counselling
Caleb and Aidan from Studio Better have been absolutely fantastic to work with. As a small, independent business with both a brick and mortar store and an online shop, we honestly didn’t know where to start with SEO. What really stood out to us was how personable, patient, and genuinely invested they were in helping us understand the process. They’re incredibly organised, with clear systems in place, and they take the time to talk everything through in a way that actually makes sense. We always feel supported and never rushed, and they’re consistently available whenever we have questions. They’ve given us a clear plan forward and are always thinking ahead to what’s next, which gives us a lot of confidence. We truly couldn’t recommend them highly enough.
Paige Aubort
High Tide
"I can't say enough good things about the incredible service and expertise provided by Studiobetter. From the very first consultation, it was clear that they truly know their stuff. Studio Better has been an absolute gem throughout the entire process. His deep knowledge of SEO strategies and his ability to tailor solutions to specific needs have made a world of difference. I highly recommend this agency to anyone looking to boost their digital marketing efforts."
Charlotte Jaskiewicz, Digital Marketing Coordinator
Aesop
"Studio Better is an incredible down to earth and approachable professional. His skills and passion for SEO strategies and providing valuable insights to our business are second to none. If you need a digital marketing and SEO specialist to guide your business to success, Studio Better is someone I would highly recommend."
Adriana Popovic, Regional Marketing Manager ANZ
Essity Group
"Studio Better are digital wizards. They helped my business tremendously with his knowledge and technical abilities as an intelligent marketer. I can't speak highly enough of his work ethic, values and passion."
Robbie Ball, Founder
Uncle Jack's Watches, Athletikan & Runly
"Studiobetter was instrumental in creating a strategy that helped us take multiple core business pages onto page 1 (and rank 1), achieve a 691% increase on leads from organic search, and a 21.7% increase on revenue from organic search too."
Anna Lee, Digital Marketing Manager
The Entourage
"Working with Studio Better of Studio Better for a almost a year now has been incredibly valuable to my team and business. With great communication, strategic thinking and planning the results simply speak for themselves. You can't automate SEO, but you can work with Studio Better."
Nic Hawker
Cushla Whiting
"We recently partnered with Studio Better for our SEO work. We are absolutely ecstatic to have Studio Better on board and have found their approach both engaging & commercially framed. Within a few months they were quickly up to speed with our business and making systematic improvements that are driving tangible value. Keep up the amazing work Studio Better Team."
Jimmy Mouzakiotis, Managing Director
Fort Knox Self Storage
"Studiobetter and Studio Better made a real impact on our site and rankings. As an SEO agency in Melbourne, they fine-tuned our strategy, boosted visibility, and delivered results-no fluff, just real growth. If you need an SEO team that knows their stuff, Studiobetter is the way to go! Highly recommend."
Joe Press, Digital Marketing Manager
Melbourne Powered
"We did a 6 month SEO campaign build with Studio Better and the Studio Better team. He was incredibly easy and reliable to work with, made the whole process very easy to understand and action. I highly recommend working with him and his team."
Tom Porritt, Business Development Manager
Feathers
"We’ve been working with Studio Better for over a year now and it’s been excellent. He has the knowledge and a great can-do attitude, and takes the time to understand our industry and products. It’s just so easy to work with him - he simply gets the job done!"
Lily, APAC Marketing Manager
Polyflor
"Over the past 12 months, we’ve had the pleasure of partnering with StudioBetter to enhance People Tank’s online presence and SEO strategy, and the results have been outstanding. Studio Better has led the charge with professionalism, creativity, and deep technical and marketing expertise. His strategic approach to improving our website, refining our content, and optimising our Google performance has delivered measurable results, including a significant uplift in web traffic and, more importantly, a noticeable increase in qualified business leads. It’s rare to find a partner who blends insight, transparency, and genuine care for your brand’s success quite like StudioBetter. Studio Better has been a true extension of our team, and we couldn’t recommend his services more highly to any business ready to take their digital visibility to the next level."
David Wildman, Founder
People Tank
"I worked with StudioBetter on an SEO project for my business and they did an awesome job. Super easy to work with, really knew their stuff, and delivered great results. Our rankings and traffic improved immensely. I would definitely recommend them to anyone needing solid SEO help."
James O'Neile, CMO
Crown Currency
"Highly recommend Studio Better! We have worked with Studio Better for a few years and are so thrilled we are number #1 on google organically for all our hero products! His dedicating, communication, research and insight have all resulted in a fantastic position for our ecommerce business."
Jordana Edwards, Founder
The Breastfeeding Tea Co
