Putting the “Engagement” in “SEO Engagement”
Check out one of our recent campaigns for a well known Melbourne Jeweller. Excuse the average pun!
Cushla Whiting approached us just over 8 months ago, relying heavily on paid media for lead generation. They wanted to diversify their digital marketing efforts and begin ranking organically for non-branded keywords. Having never worked with an SEO company before, they weren’t entirely sure what to expect.
We’re pleased to report that after just six months, they’ve been thrilled with the results. Since SEO is a long-term strategy, we’re excited to see where they stand in another six months.
The Challenge
The primary issue with their SEO was a lack of rankings for non-branded keywords. The key factors contributing to this were:
Lack of optimized pages – They didn’t have dedicated pages targeting important keywords, so we built collection pages for each.
Duplicate content issues – A high number of duplicate pages made it difficult for Google to determine which page to rank.
Poor site structure – A complex menu and internal linking structure hindered Google's ability to crawl and rank their pages.
These were our primary focus areas, but of course, we did much more behind the scenes—but we can’t share all the secret sauce!
The Solution
The Results
62%
Increase in traffic (Over 1000 extra users a month)
61%
Increase in Organic Bookings
145%
Increase in Organic Impressions
#1 Ranking
Engagement Rings Melbourne (2400 Searches Per Month)
14x ROI
In the Last 2 Months
What the client had to say
Nicholas Hawker
“StudioBetter are doing great work in the SEO space for our business. Their strategic approach coupled with an openness for ideas has already proved a worthwhile investment.”
Let’s have a relaxed conversation about your SEO and marketing and take it from there. Leave your details below and i’ll be in contact. Please tell me a little bit about your website, so I can a little bit of research before our meeting!