Providing peace of mind for business owner & “Mumtrepreneur”
This mum and extremely successful Entrepreneur needed reliable sustainable results from their SEO & Google ads. So that’s what we provided.
After managing SEO for this breastfeeding supplement company for several years and achieving outstanding results—including ranking #1 for all of their main products—the business owner approached us with a new problem. Her Google Ads specialist wasn’t delivering, leading to unpredictable fluctuations in paid media results, sometimes varying by tens of thousands of dollars each month. This inconsistency was causing significant stress.
So, of course, we rolled up our sleeves and stepped in to help.
The Challenge
Paid media can be a double-edged sword. While it’s a powerful tool for scaling a business quickly, unexpected fluctuations can lead to panic. To stabilize performance and ensure consistent results, we implemented a multichannel approach, focusing on the following key areas:
Updating tracking to best practices – We found that tracking was off by 20-30%, leading to ineffective campaign learning.
Separating branded and non-branded campaigns – This allowed for better budget allocation and clearer performance insights.
Breaking down campaigns by product – Providing a more granular approach for better optimisation.
Creating a strong blog campaign as a first touchpoint – Enabling us to retarget engaged users effectively.
Ranking #1 in SEO – Dominating search results allowed us to adjust ad spend efficiently.
Not only have we successfully increased revenue by tens of thousands of dollars, but we’ve also maintained stable results for months. This has given the business owner peace of mind, allowing her to focus on growing other aspects of her business—and, more importantly, spend more time with her kids.
The Solution
The Results
8x ROI
on Google Ads
5x ROI
On Organic Search
4000+
Top Of Funnel Blog Users Per month
#1 Ranking
For their top 5 products.
What the client had to say
Jordana Edwards
“Amazing results with StudioBetter, we are proudly number one on google across our range of products due to their amazing SEO & Google ads skill. Easy to work with and great return on investment. Highly recommend.”
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