Helping “Lead” a Digital Transformation for a “Leadership” company
A small marketing project that had BIG results for a Melbourne Based leadership business.
This business initially approached me for a small SEO project. However, after conducting an initial audit, it became clear that the business lacked the necessary infrastructure to sustain long-term digital marketing efforts. After discussing these findings with the business owner, we decided to embark on a full-scale digital transformation project.
The Challenge
The Solution
Every successful digital marketing campaign starts with a strong foundation—an optimized website and robust analytics. That’s where we began.
Setting up analytics, tracking, and reporting – to give the business owner clear insights into their operations and performance.
Redesigning the website – ensuring SEO best practices were implemented while optimizing pages for high conversions.
Training the team in digital marketing best practices – empowering them to continue success beyond the project.
Launching basic Google Ads campaigns – to generate initial traffic and leads and take the pressure off the owner having to network for leads.
The Results
18 x ROI
On initial Google Ads Campaign
50%
Increase in Organic Search
2505%
Increase in organic Impressions
What the client had to say
David Wildman
Caleb at StudioBetter has been an absolute game-changer for our Learning & Development consultancy, People Tank. His expertise has elevated our customer experience, increased our visibility, and significantly boosted our traction through SEO and Google Ads. The impact of his work has been outstanding, and it simply wouldn’t have been possible without Caleb’s deep knowledge and dedicated support to drive us forward. Website hits have been through the roof, as our SEO is now working for us.
If you’re looking for SEO expertise and strategic guidance to elevate your business profile, Caleb is your man for the job. Everything has been delivered above and beyond expectations, making this a truly great partnership for us from day one!
Get in touch.
It all begins with a message. Let’s have a relaxed conversation about your SEO and marketing and take it from there. Leave your details below and i’ll be in contact. Please tell me a little bit about your website, so I can a little bit of research before our meeting!