“Powering” Ecommerce Growth Through SEO
Read a little bit about our unique SEO approach to our Ecommerce client Melbourne Powered.
Melbourne Powered came to us mid-way through a complex Shopify migration, aiming to recover their organic performance and scale through SEO—not Google Ads. Their targets were ambitious:
Grow online revenue to over $100K per year
Drive 20,000 monthly users to the website
Increase foot traffic to their Melbourne store
The Challenge
Ecommerce SEO is more challenging than ever. With smarter buyers and longer decision-making journeys, conversion rates from organic traffic are dropping—unless you’re ranking at every key touchpoint. That’s exactly what we achieved for Melbourne Powered.
We built a full-funnel strategy to capture users at all stages of the buying journey:
Product Pages, Branded Collections & Niche Categories (e.g. mountain e-bikes) captured high-intent traffic
Product Review & Comparison Blogs addressed bottom-of-funnel users ready to make a decision
In addition, we:
Successfully managed their Shopify migration without SEO loss
Simplified and rewrote clunky collection page content
Built internal links above the fold to improve crawlability and user flow
Conducted in-depth research to launch new, high-potential collections
Created branded collection hubs to capture brand-driven searches
Optimised for new product releases with supporting review content
Rolled out a strong, evergreen blog strategy aligned with user intent and product trends
Following strong organic results, we’ve now taken over their Google Ads account to extend the growth through paid channels.
The Solution
The Results
20,000
Users last month. Up 6,000 year on year
1
100k Ecommerce month
40%
Increase in Organic Impressions
#1 Ranking
#1 ranking for Electric bike Melbourne (2,400 search per month)
3,233%
Return On Investment
What the client had to say
Nicholas Hawker
“Studiobetter and Caleb made a real impact on our site and rankings. As an SEO agency in Melbourne, they fine-tuned our strategy, boosted visibility, and delivered results—no fluff, just real growth.”
Let’s have a relaxed conversation about your SEO and marketing and take it from there. Leave your details below and i’ll be in contact. Please tell me a little bit about your website, so I can a little bit of research before our meeting!